Video-on-demand in Russia - statistics & facts
The Russian video-on-demand (VOD) market has been developing steadily since the 2010s. VOD enables users to stream films and series at any time instead of waiting for their broadcast at a specific time. Increasing sales of smart TV devices and the emergence of domestic platforms, often called online cinemas in the country, accelerated the popularity of VOD. Furthermore, subscriptions increased in the spring of 2020, when cinemas were closed due to the coronavirus (COVID-19) pandemic and consumers spent more time at home. The number of SVOD users in Russia was estimated at under 28 million in 2022, down 11 percent from the previous year.
Several international market players, including Netflix, Amazon Prime Video, and Apple TV+, suspended their services in Russia after the invasion of Ukraine in 2022, whereas platforms like Hulu, HBO Max, and Disney+ were not available in the country. However, Amediateka has exclusive rights to stream HBO Max and CBS Studios International shows.
What are the most popular video platforms in Russia?
Domestic video streaming services Ivi, Kinopoisk, and Okko were used by the largest share of Russians. Moreover, Kinopoisk and Ivi dominated the market by revenue, together accounting for approximately 40 percent of the market in 2022. Furthermore, Russian VOD platforms increasingly engage in the production of their content. For example, "Soderzhanki-3," a digital original of the Russian VOD platform Start, was the most popular Russian-produced series on VOD services in the country in the second half of 2021.Several international market players, including Netflix, Amazon Prime Video, and Apple TV+, suspended their services in Russia after the invasion of Ukraine in 2022, whereas platforms like Hulu, HBO Max, and Disney+ were not available in the country. However, Amediateka has exclusive rights to stream HBO Max and CBS Studios International shows.
