The global wine market was heavily impacted by the COVID-19 pandemic and the
was no exception. Revenue in the UK market declined by during the pandemic but has since rebounded. On the other hand, volume has not returned. As consumers have been affected by both higher cost of living and higher bottle prices, due to higher production costs and an increase in alcohol duty rates, purchasing has shifted to less consumption but more premium products.
Decreasing volume
Already trending towards more e-commerce sales, the
online sales channel gained market share in the first year of the pandemic but has since shrunk slightly as consumers returned to in-person shopping. Like revenue,
wine production in the UK was impacted by the pandemic. Volume decreased by 16 percent in 2020 to 79,128 hectoliters, remained largely flat in 2021, but rebounded in 2022 by 36 percent. Despite the headwinds, the
number of wineries has continued to grow, reaching an all-time high of 209 in 2022.
Asia as a trading partner
In terms of trade, Hong Kong was the single largest
export market for wine from the United Kingdom, and Asia and Oceania was the
largest regional partner. In contrast, the UK imported about
three times the value of wine from the European Union as it did from all other countries. France was the country from which
the largest value of wine was imported.
Shrinking consumption
As with other consumer goods, the price of wine has risen. The
consumer price index for wine rose in 2022 for the sixth straight year. When consumers in the UK purchased a bottle of wine in 2023, they were most likely to choose a still wine.
Per capita consumption of still wine reached 11.88 bottles in that year. This was nevertheless a reduction of over three percent compared to the prior year. Overall per capita wine consumption was down for the fifth consecutive year. Wine drinkers
spent the most on the Hardys wine brand, which generated sales of 317 million GBP.
This text provides general information. Statista assumes no
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Due to varying update cycles, statistics can display more up-to-date
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