Beer market in Spain- statistics & facts
Global acclaim for Spanish breweries
Spanish breweries are gaining worldwide popularity for their quality and innovation. For example, Mahou’s "Barrica Original", received a perfect score at the World Beer Challenge awards in 2023. Mahou is a market leader in Spain, known for being the most popular beer among Spanish consumers. Estrella Galicia and San Miguel are other prominent Spanish brands making a significant impact internationally. The success of Spanish beer globally can be attributed to the introduction of new products that align with current trends: toasted, craft, Radler, with alcohol, without alcohol, fruity, gluten-free, blonde, with barley, and with wheat, among others.Consumption and spending trends
Recent data indicates an overall upward trend in household beer expenditure in Spain. The Balearic Islands lead the country in beer spending per capita, at close to 37 euros per person annually. Across the Iberian Peninsula, alcoholic beer remains the preferred choice among Spaniards. Nonetheless, non-alcoholic beer consumption has increased in recent years, peaking in 2020—a year when overall beer consumption, including alcoholic varieties, also reached record highs.The Spanish beer industry appear to be expanding as well as adapting to changing consumer preferences, ensuring its position in both domestic and international markets. The innovative approaches taken by Spanish breweries, alongside the increasing variety of products, have cemented their status on the global stage. While challenges remain, the industry's ability to evolve suggests a capacity for continued relevance and participation in the global market.