Agri-food products and their production methods are very diverse. Nowadays, these items are stamped with many signs, labels, and logos, which can sometimes confuse consumers. However, in reality, a very limited number of these signs are recognized and controlled by authorities and organizations. In France, the Ministry of Agriculture and Food oversees the system of quality and origin identification signs, while the National Institute of Origin and Quality (INAO), a public institution, supervises regulations on all products with an official sign of identification of quality and origin (SIQO), and protects these against usurpation and fraud. The main SIQO labels refer either to the geographical origin of the product (AOC, AOP/PDO; IGP), to superior quality criteria (Red Label), or a specific production method (AB -
Favored labels
France and its people have always derived pride from the nation’s many
culinary traditions, and many producers strive to gain recognition for their specific savoir-faire and ensure its protection. As a result, over 1,190 products benefit from a
SIQO logo across the country.
In 2021, products with a Designation of Origin label (AOC, AOP/PDO) were both the most numerous and the
most successful, generating over 28 billion euros. Among the various
edible or drinkable goods with a SIQO label, wine was the
highest-earning category, with a revenue of over 15.5 billion euros in 2021. On the other hand, cheese with a Protected Designation of Origin (AOP/PDO), sold in
high volume, was certainly what solidified
SIQO dairy products in fourth place.
Successful because...
Another potential element behind the success of SIQO products is consumers’ current focus on sustainable consumption. Indeed, many of the conditions necessary to obtain a SIQO logo echo the
criteria of sustainable consumption. Local savoir-faire, respect for the environment, and animal welfare are, among others, characteristics strictly regulated by the INAO and increasingly sought after by consumers.
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