The household appliance industry in Thailand, defined as electrical and mechanical items and electronics used for domestic purposes, is a thriving industry in the country. Over the past years, the
has been steadily increasing and is expected to grow further in the next five years. Production of household appliances in the country is aimed at exports instead of local sales. With low production costs and its position as ASEAN's export hub, Thailand is an attractive manufacturing destination for many foreign electrical appliance manufacturers. In 2023,
valued at 27 billion U.S. dollars.
Household appliances market segments
In 2023, refrigerators and washing machines accounted for the highest
ownership share in the electrical household appliances market in Thailand. Microwaves followed these products. However, in terms of production, air-conditioners had the highest output among household appliances produced in the country. In February 2024, the
production volume of fan coil units for air-conditioners and air conditioner condensers was the highest compared to other types of electrical appliances. Regarding household appliances brands, Thai consumers seem to prefer international brands to local ones. Some of Thailand's most popular brands for essential household appliances include LG, Samsung, Toshiba, Panasonic, and Sharp.
Retailers of household appliances in Thailand
Most household appliances in Thailand are distributed through retail shops across the country, with the majority sold through modern trade outlets such as department stores and supermarkets. Dedicated homeware stores like HomePro are also popular among Thai consumers for purchasing household appliances. Home Products Center PCL, also known as HomePro, is a Thai-national retailer for home improvement, household appliances, and residential construction materials. In 2023,
Homepro has generated a net profit of over six billion Thai baht and around
68 billion Thai baht in sales making the company one of the most successful retailers in its segment. Apart from HomePro, other popular household appliances outlets also include Power Buy, which is a major electronics retailer part of Central Group, one of the largest and most popular retailers in Thailand.
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