Ahmed Sherif
Research expert covering IT services and gaming hardware
Small home appliances - statistics & facts
In the vast universe of consumer goods, there exist tiny titans that command an enormous market share - small household appliances. The household appliances industry is worth several hundred billion U.S. dollars in retail sales every year and small as they are, small appliances play a big role in it. The small appliances market has been steadily growing in recent years, with a noticeable spike in 2021 which can be attributed to the increased consumer spending globally during the COVID-19 pandemic. In 2024, the market is expected to generate a record 254 billion U.S. dollars in global revenue.
Overall, the small appliances market is poised to grow steadily in the coming years with no major disruptions in segment distribution, leaving small kitchen appliances in the lead.
Small kitchen appliances lead the market
Small appliances can be divided into two broader product segments: small kitchen appliances and small home environment and personal care appliances. Small kitchen appliances were the largest segment in the small appliances market, representing over 50 percent of the small household appliances market globally. Vacuum cleaners, home clippers, and coffee machines were among the largest segments within the small appliances market. Ownership of small appliances varies from country to country, as they are often profoundly tied to cultural norms. Whereas household ownership of coffee machines exceeds 70 percent in many European countries, they are not as common in many Asian countries, with ownership rates closer to 40 percent or less.Leading small appliances manufacturers
The leading companies in the industry include the French-based Groupe SEB, the Italian home appliance company De'Longhi, the Breville Group from France, and the US-based Hamilton Beach Brands. These companies are primarily focused on small appliances in their product line. While the Groupe SEB has a broad offering of various small appliance categories, other companies focus on specific products. One example is De'Longhi, which generates around 59 percent of its revenue from its coffee segment. Despite being primarily focused on major appliances, Chinese giants such as Haier Smart Home and GREE Electric Appliances are also players in the small appliances market.Overall, the small appliances market is poised to grow steadily in the coming years with no major disruptions in segment distribution, leaving small kitchen appliances in the lead.
