Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Detailed statistics
Digital Market Outlook: social media users in Spain 2018-2028, by platform
Detailed statistics
Leading social media platforms in Spain 2023, by reach
Detailed statistics
Favorite social media platforms in Spain Q3 2023
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
Instagram: distribution of global audiences 2024, by age and gender
Distribution of Instagram users worldwide as of April 2024, by age and gender
Countries with the most Instagram users 2024
Leading countries based on Instagram audience size as of January 2024 (in millions)
Social media users in Spain 2020-2029
Number of social media users in Spain from 2020 to 2029 (in millions)
Instagram users in Europe 2019-2028
Number of Instagram users in Europe from 2019 to 2028 (in millions)
Digital Market Outlook: social media users in Spain 2018-2028, by platform
Number of users of selected social media platforms in Spain from 2018 to 2028, by platform (in millions)
Leading social media platforms in Spain 2023, by reach
Most popular social media platforms in Spain as of 3rd quarter 2023, by usage reach
Favorite social media platforms in Spain Q3 2023
Favorite social media platforms among internet users in Spain as of 3rd quarter 2023
Social media web traffic referrals in Spain 2023
Web traffic referrals from social media platforms in Spain as of December 2023
Spain: leading social media and apps among Millennials 2023
Most popular social networks and apps among Millennials in Spain as of March 2023
Spain: leading social media and apps among Gen Z users 2023
Most popular social networks and apps among Gen Z users in Spain as of March 2023
Spain: leading social media and apps among Gen Alpha users 2023
Most popular social networks and apps among Generation Alpha users in Spain as of March 2023
Spain top mobile apps 2022, by MAU
Leading mobile apps in Spain in 2022, by monthly active users
Leading social media apps in Spain in 2022, by downloads
Most popular social networking apps in Spain 2022, by downloads (in millions)
Spain: Instagram app downloads as of Q3 2023
Number of Instagram app downloads in Spain from 1st quarter 2019 to 3rd quarter 2023 (in millions)
Spain: Instagram app revenue as of Q3 2023
App revenue generated by Instagram in Spain from 3rd quarter 2020 to 3rd quarter 2023 (in 1,000 U.S. dollars)
Spain: most visited websites 2023, by total visits
Leading websites in Spain from September to November 2023, by total visits (in millions)
Spain: most visited websites 2023, by unique visitors
Leading websites in Spain from September to November 2023, by unique visitors (in millions)
Spain: most visited websites 2023, by session length
Leading websites in Spain from September to November 2023, by session length (in minutes.seconds)
Spain: most visited websites 2023, by pages per visit
Leading websites in Spain from September to November 2023, by pages per visit (in millions)
Spain: social network and apps user satisfaction 2023
Level of satisfaction with the social networks in Spain as of April 2023 (index score)
Spain: number of Instagram users 2015-2022
Number of Instagram users in Spain from 2015 to 2022 (in millions)
Spain: cities with most Instagram users 2022
Leading cities with most Instagram users in Spain in 2022 (in 1,000s)
Spain: Instagram user share 2024, by age group
Distribution of Instagram users in Spain in June 2024, by age group
Spain: Instagram user share 2024, by gender
Distribution of Instagram users in Spain in September 2024, by gender
Spain Instagram users 2024, by age and gender
Distribution of Instagram users in Spain as of September 2024, by age group and gender
Spain: types of social media accounts followed Q3 2023
Main types of social media accounts followed by internet users in Spain as of 3rd quarter 2023
Leading social media usage reasons in Spain 2023
Most popular reasons for internet users in Spain to use social media as of 3rd quarter 2023
Spain: leading social platforms 2023, by user awareness
Leading social networks in Spain as of March 2023, based on user awareness
Spain: social media platforms daily usage 2023
Most daily used social networks in Spain as of March 2023, by usage time (in minutes)
Spain: Instagram usage frequency 2023
Instagram usage frequency in Spain as of March 2023
Social media platforms used to follow influencers in Spain 2023
Social media platforms used to follow influencers in Spain as of March 2023
Spain: most followed Instagram influencers 2022
Most popular Instagram influencers in Spain in 2022, by followers (in millions)
Popularity of influencers in Spain 2023
Share of social media users who followed influencers in Spain as of March 2023
Credibility of influencers in Spain 2023
Credibility of influencers according to their followers in Spain as of March 2023
Advertising nature of influencers in Spain 2023
Promotional nature of influencers according to their followers in Spain as of March 2023
Preferred frequency of influencers posting on social media in Spain 2023
Preferred frequency of influencers posting on social media according to followers in Spain as of March 2023
Main social networks used for commercial purposes in Spain 2023
Leading social networks used by e-commerce professionals in Spain in 2023
Popularity of following brands on social media in Spain 2022
Share of social media users who followed brands on social media in Spain as of March 2023
Social commerce revenue in Spain 2018-2027, by platform
Social commerce revenue in Spain from 2018 to 2027, by platform (in million U.S. dollars)
Most used social networks by online marketplace shoppers in Spain 2023
Social networks most used by buyers in online marketplaces in Spain in 2023
Main social media for searching for information on dermocosmetics in Spain 2023
Main social networks for information search on dermocosmetic products in Spain in 2023
Consumers who bought an item on social media in Spain 2022, by generation
Share of shoppers who had purchased a product directly from a social media platforms in Spain in 4th quarter 2022, by generational cohort
Social media accounts users followed/bought from in Spain 2023, by generation
Types of social media accounts shoppers followed and purchased from in Spain in 1st quarter 2023, by generational cohort
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