The apparel and footwear market in Thailand is built upon the country’s large textile industry, which consists of other sub-sectors such as the spinning industry, the synthetic fiber industry, the weaving industry, and the garment dyeing industry. Thailand has established itself as a popular hub for apparel production and garment outsourcing for brands across the globe, including
, due to the availability of low-cost labor and its production capabilities. In recent years, production has shifted towards higher quality items to meet new fashion trends and rising demand from domestic consumers. In 2024, forecast
was forecasted to reach over nine billion U.S. dollars.
Thailand’s textile production and apparel market
Many international brands outsource the production of their apparel and footwear products to Thailand due to the
low cost of labor compared to the global average. Thailand has an ample supply of materials consisting of both synthetic fibers and natural fibers. Cotton and silk are the two most well-known fabrics produced in Thailand, with cotton being one of its major exports. Thailand’s leading textile trading partners are the neighboring ASEAN countries, the United States, China, and Japan. As of February 2024, clothing was the
main apparel product exported from Thailand. In recent years, the country has become less competitive as a garment production hub compared to Vietnam, China, or Bangladesh. However, garment production in Thailand is transitioning towards quality and sustainability. This shift in production and outsourcing trends partially resulted in higher sales value of apparel and footwear items while also leading to an overall decline in production quantity.
Consumer behavior after the COVID-19 pandemic
During the COVID-19 pandemic, consumers in Thailand became more aware of and paid closer attention to personal wellness. This has led to changes in lifestyles and a greater demand for fashionable sportswear and outdoor apparel. Despite the popularity of online shopping during the outbreak, by February 2022, department stores regained their stance as the
leading locations to purchase clothes. This was followed by official websites and retail outlets. Many consumers enjoyed the
perks of online shopping, such as easy returns, ease of payment, and free delivery. In addition, social media has also played a significant role in affecting online consumer purchase behavior in Thailand. As of February 2023, Facebook stood as
the most used social media platform for making online purchases. With that in mind, many fashion brands have leveraged their social media presence by staying active and collaborating with influencers to endorse their brands on their social media platforms.
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