Hotel industry in the U.S. - statistics & facts
The United States is home to some of the most iconic hotels worldwide. From the Plaza in New York to the Chateau Marmont in Los Angeles, hotel hotspots can be found from coast to coast. Not only that, the U.S. is also home to some of the leading hotel companies worldwide, including Marriott, Hilton, and Las Vegas Sands. In 2023, the market size of the hotel and motel sector in the United States grew to as much as 231.1 billion U.S. dollars.
Despite the increase in popularity in recent years of other accommodation options like Airbnb and camping, the U.S. hotel market remains strong. With its big-name brands, competitive market size, and annually increasing revenue the U.S. hotel industry is set on a path of future growth.
The state of the U.S. hotel industry
After the steep decline seen during the coronavirus pandemic, the U.S. hotel market has since rebounded to its former glory. Hotel room revenue in the U.S. reached well over pre-pandemic levels in 2023, at 97.8 billion U.S. dollars, a figure that was forecast to grow in the following year. Meanwhile, this rebound can also be seen in U.S. hotel occupancy rates which stabilized in recent years and didn’t drop below 50 percent in 2024, peaking at 70 percent in the busier summer month of June. Not only does this growth benefit hospitality companies, it also benefits the wider economy; in 2023 the direct state and local tax revenue generated from hotels in the U.S. reached around 52.4 billion U.S. dollars.What are the most popular hotel brands in the U.S.?
Brand recognition can be a game changer in the extremely competitive U.S. hotel market. In 2023, the hotel brand viewed most positively in the U.S. was world-famous American hotel chain, Hilton, ranking ahead of Marriott and Holiday Inn. Meanwhile, in that year, the highest-rated economy hotel brands in North America were Americas Best Value Inn and Microtel Inn & Suites by Wyndham in tied first place. In contrast, the highest-rated luxury hotel brand in North America was the Waldorf Astoria.Hotel guest opinions in the U.S.
When looking at U.S. consumer trust levels in hospitality companies, hotel chain brands received the second-highest level of trustworthiness, after loyalty/rewards programs. Comparatively, ride hailing services received the lowest level of trust. Speaking of trust, hoteliers are also required to leave a lot of it in the hands of their guests. When U.S. adults were asked in 2024 what the least acceptable hotel guest etiquette was, 93 percent said taking decorative items from the room home with them, with smoking in non-smoking rooms coming in close second.Despite the increase in popularity in recent years of other accommodation options like Airbnb and camping, the U.S. hotel market remains strong. With its big-name brands, competitive market size, and annually increasing revenue the U.S. hotel industry is set on a path of future growth.
