Pet food in France - statistics & facts
A changing demand for a changing society
French pet owners are increasingly prioritizing the health and happiness of their pets, resulting in a rising demand for premium pet food products. These include grain-free, organic, and tailor-made options catering to specific dietary needs, such as age, breed, or health conditions. Cat products remain the largest segment, reflecting the country’s high proportion of cat ownership, followed closely by dog products. Brands are also leveraging the humanization of pets by offering gourmet and indulgent recipes, mimicking the quality of human food. This shift to premium products has further accelerated the growth of niche markets and smaller artisanal brands.A growing focus on sustainability and ethics?
Sustainability has become a key factor in the French pet food market, aligning with broader consumer trends. Many pet owners are now opting for brands that use eco-friendly packaging, responsibly sourced ingredients, or plant-based alternatives to traditional meat-based diets. Companies are also adopting transparent supply chain practices to address growing concerns over animal welfare and environmental impact. Additionally, the rise of e-commerce has made it easier for pet owners to access specialized and ethical products, fueling market diversification.The pet food market in France continues to evolve, mirroring their human counterparts’ diets and lifestyle changes. Indeed, both segments show an increasing interest in quality, health, and sustainability. Manufacturers on the pet food segment seem to have caught on these trends and to be ready to answer pet-owners’ wishes, these innovations coming of course with a price tag.