Key insights
- Online travel market size worldwide
- 599bn USD
Detailed statistics
Online travel market size worldwide 2017-2028
- Revenue share of online sales channels in the travel and tourism market worldwide
- 69.6%
Detailed statistics
Distribution of sales channels in the travel and tourism market worldwide 2019-2029
- Travel and leisure industry's share of digital advertising spending in the U.S.
- 8.4%
Detailed statistics
Travel & leisure industry digital advertising share in selected global countries 2023
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Current statistics on this topic
Recommended statistics
Digital marketing in the travel industry
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- Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2019-2029
- Premium Statistic Travel & leisure industry digital advertising share in selected global countries 2023
- Premium Statistic In-app advertising spending worldwide 2023, by industry
- Premium Statistic Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024
- Premium Statistic Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024
- Premium Statistic GoogleAds average monthly CPC for travel worldwide 2023, by country
- Premium Statistic Industries with highest share of digital ad spend in the U.S. 2023
- Premium Statistic Most influential aspects of trip advertising among global travelers 2023
Digital marketing in the travel industry
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Distribution of sales channels in the travel and tourism market worldwide 2019-2029
Distribution of sales channels in the travel and tourism market worldwide 2019-2029
Revenue share of sales channels of the travel and tourism market worldwide from 2019 to 2029
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Travel & leisure industry digital advertising share in selected global countries 2023
Travel & leisure industry digital advertising share in selected global countries 2023
Travel and leisure industry share of digital advertising spending in selected countries worldwide in 2023
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Premium Statistic
In-app advertising spending worldwide 2023, by industry
In-app advertising spending worldwide 2023, by industry
In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars)
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Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024
Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024
Estimated expenditure on Google advertising of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024 (in million U.S. dollars)
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Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024
Google spending as a share of marketing expenses of leading OTAs worldwide 2019-2024
Estimated Google advertising spending as a share of marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024
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GoogleAds average monthly CPC for travel worldwide 2023, by country
GoogleAds average monthly CPC for travel worldwide 2023, by country
Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in May 2023 (in U.S. dollars)
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Industries with highest share of digital ad spend in the U.S. 2023
Industries with highest share of digital ad spend in the U.S. 2023
Industries with highest share of digital advertising spending in the United States in 2023
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Most influential aspects of trip advertising among global travelers 2023
Most influential aspects of trip advertising among global travelers 2023
Most influential aspects of trip advertising among travelers worldwide as of April 2023
Travel websites
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- Premium Statistic Most popular travel and tourism websites worldwide 2024
- Premium Statistic Total visits to travel and tourism website booking.com worldwide 2024
- Premium Statistic Share of visits to the travel website booking.com worldwide 2024, by country
- Premium Statistic Total visits to travel and tourism website tripadvisor.com worldwide 2024
- Premium Statistic Share of visits to the travel website tripadvisor.com worldwide 2024, by country
- Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
- Premium Statistic ACSI - U.S. customer satisfaction with online travel websites as of 2024
Travel websites
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Most popular travel and tourism websites worldwide 2024
Most popular travel and tourism websites worldwide 2024
Most visited travel and tourism websites worldwide in October 2024 (in million visits)
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Total visits to travel and tourism website booking.com worldwide 2024
Total visits to travel and tourism website booking.com worldwide 2024
Estimated total number of visits to the travel and tourism website booking.com worldwide from March to October 2024 (in millions)
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Share of visits to the travel website booking.com worldwide 2024, by country
Share of visits to the travel website booking.com worldwide 2024, by country
Share of visits to the travel and tourism website booking.com worldwide in October 2024, by country
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Total visits to travel and tourism website tripadvisor.com worldwide 2024
Total visits to travel and tourism website tripadvisor.com worldwide 2024
Estimated total number of visits to the travel and tourism website tripadvisor.com worldwide from March to October 2024 (in millions)
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Share of visits to the travel website tripadvisor.com worldwide 2024, by country
Share of visits to the travel website tripadvisor.com worldwide 2024, by country
Share of visits to the travel and tourism website tripadvisor.com worldwide in October 2024, by country
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Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
Number of user reviews and ratings on Tripadvisor worldwide 2014-2023
Total number of user reviews and ratings on Tripadvisor worldwide from 2014 to 2023 (in millions)
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ACSI - U.S. customer satisfaction with online travel websites as of 2024
ACSI - U.S. customer satisfaction with online travel websites as of 2024
U.S. customer satisfaction with online travel websites from 2000 to 2024 (index score)
Online travel planning and booking
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- Premium Statistic Main resources for trip inspiration used by global travelers 2023
- Premium Statistic Main resources used for travel inspiration worldwide 2024, by country
- Premium Statistic Main resources used before purchasing trips by travelers worldwide 2023
- Premium Statistic Importance to book a trip fully online among travelers worldwide 2023, by generation
- Premium Statistic Travel product online bookings in the U.S. 2024
- Premium Statistic Travel product online bookings in Canada 2024
- Premium Statistic Travel product online bookings in the UK 2024
- Premium Statistic Most searched travel terms on Google in the UK 2022-2023
- Premium Statistic Leading holiday travel provider websites in the UK Q1 2024, by share of voice
Online travel planning and booking
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Main resources for trip inspiration used by global travelers 2023
Main resources for trip inspiration used by global travelers 2023
Main resources used for trip inspiration by travelers worldwide as of April 2023
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Main resources used for travel inspiration worldwide 2024, by country
Main resources used for travel inspiration worldwide 2024, by country
Main resources used for travel inspiration worldwide as of August 2024, by country
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Main resources used before purchasing trips by travelers worldwide 2023
Main resources used before purchasing trips by travelers worldwide 2023
Main resources used before purchasing a trip by travelers worldwide as of April 2023
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Importance to book a trip fully online among travelers worldwide 2023, by generation
Importance to book a trip fully online among travelers worldwide 2023, by generation
Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation
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Travel product online bookings in the U.S. 2024
Travel product online bookings in the U.S. 2024
Travel product online bookings in the U.S. as of September 2024
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Travel product online bookings in Canada 2024
Travel product online bookings in Canada 2024
Travel product online bookings in Canada as of September 2024
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Travel product online bookings in the UK 2024
Travel product online bookings in the UK 2024
Travel product online bookings in the UK as of September 2024
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Most searched travel terms on Google in the UK 2022-2023
Most searched travel terms on Google in the UK 2022-2023
Volume of Google search for travel-related terms in the United Kingdom (UK) from November 2022 to April 2023
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Leading holiday travel provider websites in the UK Q1 2024, by share of voice
Leading holiday travel provider websites in the UK Q1 2024, by share of voice
Leading websites for holiday searches in the United Kingdom in 1st quarter of 2024, by share of voice
Social media
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- Premium Statistic Travel and tourism comments on social media worldwide 2019-2023, by product type
- Premium Statistic Digital media importance among DMOs worldwide September 2023
- Premium Statistic Important digital transformation topics among accommodation businesses in Europe 2023
- Premium Statistic Facebook brand post engagement 2023, by vertical
- Premium Statistic Instagram brand post engagement 2023, by vertical
- Premium Statistic X/Twitter brand post engagement 2023, by vertical
- Premium Statistic Key data on leading TikTok travel influencers worldwide 2024
- Premium Statistic Most popular travel destinations on TikTok worldwide 2024, by number of posts
- Premium Statistic Most talked about products/topics online in the U.S. 2024
- Premium Statistic Most talked about products/topics online in the UK 2024
Social media
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Travel and tourism comments on social media worldwide 2019-2023, by product type
Travel and tourism comments on social media worldwide 2019-2023, by product type
Share of travel and tourism comments on social media worldwide in 2019 and 2023, by type of product
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Digital media importance among DMOs worldwide September 2023
Digital media importance among DMOs worldwide September 2023
Perceived importance of digital media among destination marketing organizations (DMOs) worldwide as of September 2023
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Important digital transformation topics among accommodation businesses in Europe 2023
Important digital transformation topics among accommodation businesses in Europe 2023
Most important digital transformation topics among accommodation businesses in Europe as of May 2023
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Facebook brand post engagement 2023, by vertical
Facebook brand post engagement 2023, by vertical
Average engagement rate with brand posts on Facebook in 2023, by vertical
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Instagram brand post engagement 2023, by vertical
Instagram brand post engagement 2023, by vertical
Average engagement rate with brand posts on Instagram in 2023, by vertical
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X/Twitter brand post engagement 2023, by vertical
X/Twitter brand post engagement 2023, by vertical
Average engagement rate with brand posts on X (formerly Twitter) in 2023, by vertical
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Key data on leading TikTok travel influencers worldwide 2024
Key data on leading TikTok travel influencers worldwide 2024
Key figures on leading TikTok travel influencers worldwide as of May 2024
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Most popular travel destinations on TikTok worldwide 2024, by number of posts
Most popular travel destinations on TikTok worldwide 2024, by number of posts
Most popular travel destinations on TikTok worldwide as of May 2024, by number of posts (in millions)
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Premium Statistic
Most talked about products/topics online in the U.S. 2024
Most talked about products/topics online in the U.S. 2024
Most talked about products/topics online in the U.S. as of September 2024
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Most talked about products/topics online in the UK 2024
Most talked about products/topics online in the UK 2024
Most talked about products/topics online in the UK as of September 2024
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