Museums are institutions that acquire, preserve, interpret, and exhibit artifacts of artistic, cultural, scientific, and historical importance. According to an estimate by UNESCO, there are roughly 104 thousand such organizations in the world, with the regions of North America and Western Europe reporting the highest
. Meanwhile, the United States topped the list of the
The most visited museums in the world
Both before and after the onset of the coronavirus (COVID-19) pandemic, the Louvre in Paris, France, has consistently ranked as the
most visited museum worldwide. After recording a sharp drop in attendance during the first two years of the health crisis, the
number of visitors to the Louvre bounced back in 2022, totaling approximately 7.7 million, but remaining below pre-pandemic levels. Other globally renowned institutions experienced a similar trend that year. For instance, while the
number of visitors to the Metropolitan Museum of Art in New York rose by 64 percent compared to 2021, it was still around three million short of pre-COVID-19 numbers.
When focusing on museum attendance in the United Kingdom, one of the
countries with the highest aggregated attendance at most visited museums in the world, London played a key role as it is where many of the most visited British museums are based. Many of the UK capital’s most popular establishments are sponsored by the Department for Culture, Media, and Sport (DCMS). In the 2021/2022 fiscal year, the Tate Gallery Group, the National History Museum, and the Science Museum Group were the
DCMS-sponsored museums in England with the highest number of visitors.
The impact of COVID-19 and the digitalization of museums
In the first two years of the global health crisis, museums across the world had to stay close to the public for several months, as countries enforced lockdowns and emergency measures to limit the spread of the virus. With the
number of museum visitors shrinking due to the impact of COVID-19 in 2020 and 2021, institutions focused on strengthening their digital departments. According to a biennial study published in 2021 and focusing on
new technologies planned to be implemented by museums worldwide, roughly a third of surveyed institutions intended to use augmented reality tools. When looking at museum digital activities from the visitors’ point of view, a 2022
global survey on metaverse experiences revealed that Millennial and Gen Z respondents were the most interested in virtual museums.
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