, totaling nearly 26 percent in 2023. Tourism in Croatia boomed in the years before the coronavirus (COVID-19) pandemic, with
peaking at over 17 million. Although the pandemic disrupted growth, the number of visitors increased steadily between 2021 and 2023, and
approximately 16 billion U.S. dollars to the Croatian economy in 2024.
Destination Croatia
With a warm Mediterranean climate, Croatia is a leading summer vacation destination in Southeast Europe. While it attracts tourists from all over Europe, the country remains
most popular with travelers from Germany and Austria. Most tourists stay in the country's numerous coastal towns on the Adriatic Sea, with Dubrovnik attracting the highest number of visitors. Cruise and nautical tourism also play a prominent role, with ships often calling at Croatian ports and marinas. Due to its popularity as a
cruise port of call and interest in the city as a filming location for the television series Game of Thrones, the old town of Dubrovnik had to deal with
overcrowding, including attempts to control the number of tourists entering at peak times.
Travel accommodation in Croatia
In 2023, most
international tourists visiting Croatia stayed in private rooms, such as rooms for rent, apartments, and summer houses, with over 7.2 million arrivals recorded. Hotels were the second most common option, followed by camps and tourist resorts. The
hotel market saw continuous growth in the country over the past decade, apart from the years affected by the restrictions introduced because of the coronavirus (COVID-19) pandemic. With a value of two million euros,
Croatia's hotel market size is the second-largest in the CEE region after Poland. Valamar Riviera is one of the leading hotel chains in Croatia, operating a wide range of properties, including hotels, resorts, and campsites, focusing on high-quality service and guest experiences. Further prominent hotel chains operating in the country include Maistra, Plava Laguna, and Arena Hospitality Group.
Industry Outlook
The Croatian
tourism market is expected to continue growing over the upcoming years. In 2029, the total revenue of the travel and tourism market is forecast to peak at 1.3 billion euros, increasing by 24 percent compared to 2024. Package holidays will remain the largest segment generating revenues worth 620 million euros, followed by hotels with approximately 552 million euros of revenue in 2029.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
