LongHorn Steakhouse is one of the top Western-themed restaurants in the
. The brand offers a casual sit-down dining experience and is categorized as a
(FSR). Such establishments are typically described as offering table service, moderately priced food in a casual environment, and, in the case of LongHorn Steakhouse, Western-themed decor with steak offerings. The chain was founded in 1981 by George McKerrow, Jr. and later purchased by Darden Restaurants in 2007. The multi-brand restaurant operator owns other well-known U.S. chains including
and Ruth’s Chris Steak House. Under its new parent company, the number of
has increased year-over-year.
How popular is Longhorn Steakhouse in the U.S.?
LongHorn Steakhouse competes with several other U.S.-based steakhouse chains in the casual dining market including Texas Roadhouse and Outback Steakhouse. In 2023, the
American Consumer Satisfaction Index (ACSI) score of LongHorn Steakhouse was 82 out of 100. This figure was one point above the industry average and one point below the company’s competitor, Outback Steakhouse. Although LongHorn Steakhouse had a higher ACSI score than Texas Roadhouse, the company ranked well below both Texas Roadhouse and Outback Steakhouse in terms of
total Instagram hashtags that year. In an effort to boost the brand’s popularity, LongHorn Steakhouse has greatly increased its restaurant and marketing expenses in recent years. In 2023, the
restaurant and marketing expenses of LongHorn Steakhouse exceeded 2.18 billion U.S. dollars.
Who owns Longhorn Steakhouse?
Darden Restaurants, the parent company of LongHorn Steakhouse is one of the biggest players in the U.S. restaurant industry, operating several casual dining restaurant chains including Olive Garden, Cheddar’s Scratch Kitchen, and of course, LongHorn Steakhouse. Darden also owns fine dining restaurant chains the Capital Grille, Eddie V’s Prime Seafood, and Ruth’s Chris Steak House. For over a decade, the
number of establishments in North America owned by Darden Restaurants increased year-over-year, reaching nearly two thousand establishments in 2023. Despite the number of establishments operated by Darden steadily increasing over the past decade, the
total assets of Darden restaurants in 2023 fell below the company’s previous peak in 2021.
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