has grown annually for almost a decade, peaking at 249 locations in 2023. Its first establishments were based in Southern California and after expanding to other U.S. states in the 1990s, the dessert chain exported to the international market in the 2010s. These days the company is not only a restaurant chain,
, accounting for over 38 million U.S. dollars in sales within the refrigerated cheesecake market. The operation of these business ventures resulted in the
peaking at 3.4 billion U.S. dollars in 2023.
Global expansion of the Cheesecake Factory
Given that the Cheesecake Factory was founded in California, it is not surprising that it was the
U.S. state with highest number of Cheesecake Factory establishments in 2023. In that year, the chain had locations in 39 states, plus Washington D.C. and Puerto Rico. Outside of the U.S., the company has expanded its assets to include businesses in UAE, Kuwait, Saudi Arabia, Qatar, Bahrain, Mexico, the Chinese Mainland, and Special Administrative Regions of Hong Kong and Macau. The
total assets of the Cheesecake Factory worldwide amounted to approximately 2.8 billion U.S. dollars in 2023, matching the company’s previous peak in 2018.
How popular is the Cheesecake Factory in the U.S.?
Not long after the Cheesecake Factory began its domestic expansion, it quickly became one of the largest full service restaurant (FSR) chains in the United States. Now the company competes with a variety of other big-name FSR brands such as Outback Steakhouse,
Olive Garden, and Applebee’s. When looking at the
American Consumer Satisfaction Index (ASCI) scores for FSRs in the U.S., the Cheesecake Factory scored below all three of these competitors as well as the industry average of 81. That being said, it was one of the
U.S. full service restaurant chains with the most Instagram hashtags in 2023, placing 7th in the ranking.
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