Toys and games in Mexico – statistics & facts
Toys and games are not just for children. In the consumer goods realm, they refer to products destined for hobbies and leisure activities for all ages. While dolls, stuffed animals, and wheeled toys might be targeted towards a younger audience, puzzles, cards, and board games appeal to old and young alike.
Worldwide, the toys and games market was expected to generate a revenue of 129.5 billion U.S. dollars in 2024, with the key player being the United States. For comparison, Mexico’s toys and games market was expected to generate a revenue of roughly 1.8 billion U.S. dollars that year.
With China being the world’s leader in toy exports, it is to be expected that most of Mexico’s toy imports stem from the Asian giant. In 2023, Mexico imported Chinese toys worth more than the combined import value of the following nine major source markets. When it comes to the export of toys and games, the majority of products was destined for the United States, making the fellow USMCA member country Mexico’s leading export partner in this segment.
When taking into consideration the destination markets, toys manufactured in Mexico have experienced a sales decrease in the national market, while remaining strong in the international markets.
Worldwide, the toys and games market was expected to generate a revenue of 129.5 billion U.S. dollars in 2024, with the key player being the United States. For comparison, Mexico’s toys and games market was expected to generate a revenue of roughly 1.8 billion U.S. dollars that year.
Mexico’s role in the international trade of toys and games
Mexico is both the leading exporter and leading importer of toys and games in Latin America. However, despite the country’s importance in the international trade of toys and games, Brazil counts with a higher overall revenue in the segment.With China being the world’s leader in toy exports, it is to be expected that most of Mexico’s toy imports stem from the Asian giant. In 2023, Mexico imported Chinese toys worth more than the combined import value of the following nine major source markets. When it comes to the export of toys and games, the majority of products was destined for the United States, making the fellow USMCA member country Mexico’s leading export partner in this segment.
The role of the toy industry in Mexico’s secondary sector
While remaining relatively unchanged for the better half of the past decade, the number of toy manufacturing companies in Mexico has declined drastically in 2021 and 2022. Nonetheless, the amount of people working in the toys and games industry in Mexico has only fluctuated slightly over the years. However, Mexico’s total toy output value has fluctuated significantly since 2018.When taking into consideration the destination markets, toys manufactured in Mexico have experienced a sales decrease in the national market, while remaining strong in the international markets.
