in Colombia, the Christmas season in Latin America is full of diverse celebrations and unique traditions. The traditionally Christian holiday is celebrated among close family members or extended relatives around decorated trees, nativity scenes, gifts, and big feasts. According to a 2022 survey, the biggest
among Latin American consumers were the Christmas presents, Christmas dinner, and clothing and accessories. When it came to the younger generations, spending time with the family held the biggest
.
However, with a region as diverse as Latin America, Christmas customs and consumer behavior greatly vary from one country to another, ranging from more indoor winter celebrations in Mexico to summer blowouts in Brazil or Argentina.
Brazil
With the largest population in the region, the Portuguese-speaking giant was estimated to generate over 60 billion Brazilian reals from
retail sales during the Christmas season in 2022. Therefore, it is not surprising that close to 100,000
new temporary retail jobs were created to meet the seasonal increase in sales in Brazil that Christmas. While some people help out restocking, the majority of these seasonal retail jobs were
expected to employ salespeople in 2023. Furthermore, over a quarter of these seasonal hires were expected to work in the
footwear and apparel sector.
Colombia
For many Colombians, the Christmas season already starts on December 7, with the celebration of
Día de las velitas, or
Little Candles Day. However, most Colombians start preparing for the Christmas season much earlier. In 2023, almost half of Colombian consumers
planned to do their Christmas shopping as early as November, with a significant amountnumber of consumers planning to take advantage of the November shopping events like Black Friday and Cyber Monday.
Mexico
As one of the few Latin American countries on in the Northern Hemisphere, and thus celebrating the end of the year during winter, Christmas traditions and celebrations in Mexico are focused on family and friends. And just as in other countries in the region, Christmas dinner tops all other
priorities when it comes to Christmas shopping in Mexico. Still, Christmas presents made up three times more of the total
cost of Christmas in Mexico than the Christmas dinner.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
