Ahmed Sherif
Research expert covering IT services and gaming hardware
Home & household appliances in Europe - statistics & facts
Home to global appliance manufacturing giants, Europe serves as a hub of innovation in the global home appliances industry. The employment of more than 220 thousand people in Europe is directly tied to Europe's home appliances industry, as the continent is home to some of the world's largest home appliance companies. The list of European household appliances companies includes the Germany-based BSH Group, the Groupe SEB in France, the Swedish manufacturer Electrolux, and Arcelik from Turkey. In 2023, 127 household appliance manufacturing sites were located in Europe, with Italy, France, Germany, Poland, and Turkey each hosting more than 10 such sites.
In general, the European home appliances market is set for strong revenue growth in the coming years, with major and small domestic appliances almost equally splitting the market.
Europe revenues continue to increase
Europe is a major household appliance industry market that is expected to generate revenues of more than 101 billion U.S. dollars in 2024. Major appliances, including washing machines, refrigerators, and dishwashers, accounted for over 55 percent of the market. Sales of small appliances such as coffee machines, toasters, juicers, blenders, and mixers comprise the remaining 45 percent of the European home appliance market.Differing European preferences for small appliances
Refrigerators are the most owned household appliance in Europe, with more than 90 percent of households in the most populous countries in Europe owning a refrigerator. A similar share of households owns a washing machine in each country. Dishwashers are less common, with nearly none of Europe's most populous countries exceeding an ownership rate of 80 percent. Some significant differences among European countries can be found in small appliances' ownership rates. For example, coffee machines are much less part of households in the United Kingdom than in continental European countries, as traditionally, tea is more popular than coffee in the UK.In general, the European home appliances market is set for strong revenue growth in the coming years, with major and small domestic appliances almost equally splitting the market.
