Tiago Bianchi
Research expert covering internet & gaming in Latin America and Spain
Detailed statistics
Social media users in Brazil 2020-2029
Detailed statistics
Brazil: social network penetration 2019-2028
Detailed statistics
Brazil: social media usage rate 2023, by region
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Latin America and Caribbean: social media reach 2024, by country
Percentage of population using social media in Latin America and Caribbean as of January 2024, by country
Social network users in selected countries in 2023 and 2029
Number of social network users in selected countries in 2023 and 2029 (in millions)
Social media users in Brazil 2020-2029
Number of social media users in Brazil from 2020 to 2029 (in millions)
Brazil: social network penetration 2019-2028
Social network user penetration in Brazil from 2019 to 2028
Digital Market Outlook: social media users in Brazil 2018-2028, by platform
Number of users of selected social media platforms in Brazil from 2018 to 2028, by platform (in millions)
Leading social media platforms in Brazil 2023, by reach
Most popular social media platforms in Brazil as of 3rd quarter 2023, by usage reach
Favorite social media platforms in Brazil Q3 2023
Favorite social media platforms among internet users in Brazil as of 3rd quarter 2023
Brazil: social media usage rate 2017-2023, by age
Penetration rate of social media use among internet users in Brazil from 2017 to 2023, by age
Brazil: social media usage rate 2017-2023, by gender
Penetration rate of social media use among internet users in Brazil from 2017 to 2023, by gender
Brazil: social media usage rate 2023, by region
Penetration rate of social media use among internet users in Brazil in 2023, by region
Brazil: leading social media platform users 2023, by generation
Distribution of leading social media platform users in Brazil as of August 2023, by generation
Brazil: leading social media platform users 2024, by gender
Distribution of leading social media platform users in Brazil as of August 2024, by gender
Brazil: leading social media platforms users 2024, by education level
Distribution of leading social media platform users in Brazil as of August 2024, by education level
Brazil: leading social media platform users 2024, by urbanity
Distribution of leading social media platform users in Brazil as of August 2024, by urbanity
Most used social media platforms by type in Brazil 2023
Most used social media platforms by type in Brazil as of December 2023
Social network usage by brand in Brazil 2024
Social network usage by brand in Brazil as of September 2024
Social network usage by frequency in Brazil 2023
Social network usage by frequency in Brazil as of December 2023
Brazil: types of social media accounts followed Q3 2023
Main types of social media accounts followed by internet users in Brazil as of 3d quarter 2023
Most popular apps on smartphone home screens in Brazil 2023
Apps most commonly found on smartphone users' home screens in Brazil as of December 2023
Brazil: apps in which smartphone users spent the most time 2023
Apps in which smartphone users in Brazil spend the most time per day as of December 2023
Brazil: most popular mobile apps among children 2023, by age group
Most popular mobile apps among children in Brazil in September 2023, by age group
Social networks used for news in Brazil 2023
Leading social networks used weekly for news in Brazil as of February 2023
Facebook users in Brazil 2019-2028
Number of Facebook users in Brazil from 2019 to 2028 (in millions)
Brazil: Facebook user share 2024, by gender
Distribution of Facebook users in Brazil as of September 2024, by gender
Brazil: Facebook user share 2024, by age group
Distribution of Facebook users in Brazil as of August 2024, by age group
Brazil: number of Facebook Messenger users 2020-2024
Number of Facebook Messenger users in Brazil from May 2020 to June 2024 (in millions)
Brazil: Facebook Messenger downloads as of Q3 2023
Number of Facebook Messenger downloads in Brazil from 1st quarter 2015 to 3rd quarter 2023 (in millions)
Brazil: main activities on Facebook Messenger 2023
Main activities carried out by users of the Facebook Messenger app in Brazil as of January 2023
Estimated advertising spending on Facebook.com in Brazil 2019-2023
Estimated advertising spending on Facebook.com in Brazil from 2019 to 2023 (in million U.S. dollars)
Instagram users in Brazil 2019-2028
Number of Instagram users in Brazil from 2019 to 2028 (in millions)
Brazil: Instagram user share 2024, by gender
Distribution of Instagram users in Brazil as of August 2024, by gender
Brazil: Instagram user share 2024, by age group
Distribution of Instagram users in Brazil as of August 2024, by age group
Brazil: frequency of Instagram usage 2023
Frequency of Instagram usage among smartphone owners in Brazil as of January 2023
Brazil: reasons for contacting companies via Instagram 2023
Reasons for Instagram users in Brazil to communicate with brands and companies through the app as of January 2023
TikTok penetration in selected countries and territories 2024
TikTok penetration in selected countries and territories as of July 2024
Brazil: TikTok app downloads as of Q3 2023
Number of TikTok app downloads in Brazil from 1st quarter 2019 to 3rd quarter 2023 (in millions)
Brazil: quarterly TikTok app revenue as of Q3 2023
App revenue generated by TikTok in Brazil from 1st quarter 2019 to 3rd quarter 2023 (in million U.S. dollars)
TikTok users' opinions on ads on the platform in Brazil 2024
TikTok users' opinions on ads on the platform in Brazil as of February 2024
TikTok users' attitudes toward brands and influencers on the platform in Brazil 2024
TikTok users' attitudes toward brands and influencers on the platform in Brazil as of February 2024
YouTube penetration in selected Latin American countries 2023
YouTube penetration in selected Latin American countries as of July 2023
Brazil: most viewed YouTube channels 2024
YouTube channels in Brazil with the highest number of video views as of June 2024 (in billions)
Brazil: leading YouTube channels 2024, by number of subscribers
Most popular YouTube channels in Brazil as of June 2024, by number of subscribers (in millions)
YouTube: most watched music videos from Brazilian artists 2024
Most viewed YouTube music videos from Brazilian artists as of June 2024 (in millions)
Leading YouTube search queries in Brazil 2023
Most popular YouTube search queries in Brazil in 2023 (index value)
Estimated advertising spending on YouTube.com in Brazil 2019-2023
Estimated advertising spending on YouTube.com in Brazil from 2019 to 2023 (in million U.S. dollars)
Brazil: usage of selected mobile messaging apps 2018-2023
Penetration of selected mobile messaging apps among smartphone owners in Brazil from 2018 to 2023
Brazil: usage of functions in selected mobile messaging apps 2023
Share of smartphone owners in Brazil who claimed to use selected functions in mobile messaging apps as of January 2023, by type
WhatsApp users in Brazil 2020-2029
Number of WhatsApp users in Brazil from 2020 to 2029 (in millions)
Brazil: Signal downloads as of Q3 2023
Number of Signal downloads in Brazil from 1st quarter 2016 to 3rd quarter 2023 (in 1,000s)
Brazil: Telegram downloads as of Q3 2023
Number of Telegram downloads in Brazil from 1st quarter 2015 to 3rd quarter 2023 (in millions)
Brazil: WhatsApp Messenger downloads as of Q3 2023
Number of WhatsApp Messenger downloads in Brazil from 1st quarter 2015 to 3rd quarter 2023 (in millions)
Brazil: frequency of WhatsApp usage 2019-2023
Frequency of WhatsApp usage among smartphone owners in Brazil from 2019 to 2023
Digital ad spending distribution in Brazil 2023, by format
Distribution of digital advertising spending in Brazil in 2023, by format
Internet ad spending in Brazil 2023, by format
Internet advertising spending in Brazil in 2023, by format (in million U.S. dollars)
Digital advertising touchpoints in Brazil 2024
Digital advertising touchpoints in Brazil as of September 2024
Influencer / content creators follower in Brazil in 2023
Influencer / content creators follower in Brazil in 2023
Influencer / content creators followed by type in Brazil in 2023
Influencer / content creators followed by type in Brazil in 2023
Social media platforms most used by brands for influencer marketing in Brazil 2023
Social media platforms most used by brands for influencer marketing in Brazil as of November 2023
Cost per an influencer's sponsored action in Brazil 2023, by number of followers
Average value paid to an influencer for a sponsored action in Brazil as of February 2023, by number of followers (in 1,000 Brazilian reals)
Brazil: share of consumers that purchased based on influencer recommendations 2022
Share of consumers that have bought something based on the recommendation of an influencer in Brazil in 2022
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)