Mobile commerce in Italy - statistics & facts

Mobile e-commerce share in Western Europe 2022, by country

Mobile commerce share of total retail online sales in Western Europe as of 2022, by country

Average mobile basket value in Europe 2019-2022

Average basket value on mobile devices in Europe from 2019 to 2022 (in euros)

Market size of B2C e-commerce in Italy 2016-2022

Market value of business-to-consumer (B2C) e-commerce in Italy from 2016 to 2022 (in billion euros)

Number of smartphone users in Italy 2014-2029

Number of smartphone users in Italy from 2014 to 2029 (in millions)

Mobile internet users in Italy 2020-2029

Number of mobile internet users in Italy from 2020 to 2029 (in millions)

M-commerce B2C market size in Italy 2016-2023

Market value of B2C mobile commerce in Italy from 2016 to 2023 (in billion euros)

Online retail website visits and orders in Italy 2024, by device

Distribution of retail website visits and orders in Italy as of 3rd quarter 2024, by device

Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device

Share of baskets created that did not result in a completed order in Italy from 3rd quarter 2022 to 3rd quarter 2024, by device

Social referrals to e-commerce sites in Italy 2024, by device

Share of visits to e-commerce websites from social media referrals in Italy in the 2nd quarter 2024, by device

Most common online purchases by device in Italy 2022

Most common online purchases by device in Italy in 2022

Most used smartphone apps by type in Italy 2023

Most used smartphone apps by type in Italy as of December 2023

Leading Android shopping apps in Italy 2024, by downloads

Leading shopping apps in the Google Play Store in Italy in January 2024, by number of downloads

Leading iPhone shopping apps in Italy 2024, by downloads

Leading iPhone shopping apps in the Apple App Store in Italy in January 2024, by number of downloads

Main marketplaces apps in Italy 2023, by downloads

Leading marketplaces apps in Italy in 2023, by number of downloads (in 1,000s)

Main C2C shopping apps in Italy 2023, by downloads

Leading consumer-to-consumer (C2C) shopping apps in Italy in 2023, by number of downloads (in 1,000s)

Main food delivery apps in Italy 2024, by downloads

Leading food delivery and takeout apps in Italy in 2024, by number of downloads (in 1,000s)

Main consumer electronics apps in Italy 2023, by downloads

Leading consumer electronics apps in Italy in 2023, by number of downloads

Most downloaded fashion and beauty apps in Italy 2023

Leading fashion and beauty shopping apps in Italy in 2023, by number of downloads (in 1,000s)

Forecast of the e-commerce market users in Italy 2020-2028, by device

Forecast distribution of the e-commerce market users in Italy from 2020 to 2028, by device

Devices used to shop online in Italy 2022

Devices used for online shopping in Italy in 2022

Share of users purchasing via smartphone in Italy 2022, by age group

Share of online buyers purchasing via smartphone in Italy in 2022, by age group

Attitudes towards online shopping in Italy 2024

Attitudes towards online shopping in Italy as of September 2024

Share of consumers considering chatbots useful in mobile shopping 2022, by country

Share of consumers considering chatbot customer service useful when shopping via mobile in 2022, by country

Share of order from mobile devices of cosmetics in Italy 2013-2022, by type

Share of the orders from mobile devices over the total online sales of cosmetics and make up products in Italy from 2013 to 2022, by type

Mobile payments usage by situation in Italy 2024

Mobile payments usage by situation in Italy in 2024