Visiting Thailand is on the bucket list for many people around the world for several reasons. These include its stunning natural landscapes, the hospitality of its people, exotic cultures, and the remarkable experiences offered by both its local and international food scenes. The restaurant industry in Thailand is prospering once again, with its
back on track after the COVID-19 pandemic ravaged the sector between 2020 and 2021. Nevertheless, despite these setbacks,
Thailand’s thriving restaurant and food services industry
Thailand's economy is still on the road to recovery following the pandemic. The resurgence of the country’s food service sector is expected to be further fueled by consumer behavior in Thailand, which is returning to “normal,” and a quickly rebounding tourism industry.
The sales value of independent full-service restaurants in Thailand saw a significant increase since the government lifted the restrictions. In Thailand’s larger cities, where convenience is crucial, Thai urbanites enjoy food from a variety of restaurants, from
chained full-service restaurants to trendy food services. In addition, cafés and bars are some of the most popular meet-up locations for Thais. Thailand is also known for its vast selection and availability of street food. With the hectic lifestyle that locals have, buying food from the street stalls stationed all over the country is a suitable and sensible choice.
The rise of Thailand’s food delivery market
Unquestionably, Thailand’s restaurant industry was negatively affected during the COVID-19 pandemic. Strict measures imposed in the country no longer allowed dine-ins; only takeaway was possible. Hence, the country’s food delivery services gained momentum, and consumer behaviors have changed in the long term. A survey conducted in April 2023 revealed that
the leading age group ordering from food delivery apps at least three to six times per week in Thailand was Thais aged 25 to 34. More and more people in this age group working from home during and following the pandemic strengthen this trend. This certainly benefits the country’s food delivery operators. Some of
the key players in Thailand’s food delivery market are GrabFood, LINE MAN, Food Panda, and Shopee Food, with Grab accounting for the highest share of the food delivery market in the country. Furthermore, the value of the food delivery market in Thailand amounted to around 400 million U.S. dollars.
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