The Italian footwear market is an enormous industry with a long tradition. Italy is among the leading footwear manufacturers in the world and the first in Europe. The country holds almost one percent of the production worldwide, making the ranking together with big
such as China, India, and Vietnam. The Italian company Geox ranks as the
, with the most shops in Itay. Other popular retailers in the country, also well-known worldwide, are Footlocker, Tod's, Deichmann, and Desigual. The footwear industry also represents an important source of employment. In 2019, this sector counted roughly 75 thousand employees in Italy.
International trade
Italian shoes are famous worldwide. Indeed, Italy exports a large amount of shoes, accounting for a value of over eight billion euros. Figures show that the
export value of Italian shoes has been growing in recent years, even if the
export volume decreased slightly.
Leather shoes account for the highest value with an export of over 6 billion euros in 2019. In fact, the Italian leather industry represents another outstanding sector for the country: Italy is the
main exporter of leather goods in the world. In terms of value, Italy heads the ranking, followed by the United States and Brazil.
Also, Italy ranks among the main
global footwear importers in terms of volume. In 2019, the estimated
value of shoe imports added up to over five billion euros. Chronological data show that the imports have been growing in both value and volume. Italy
mainly imports from Europe and Asia. The most valuable shoes come from Switzerland: on average, a pair of Swiss shoes is imported for 126 euros.
Market leaders
Renowned footwear brands from Italy include Geox, Prada, Salvatore Ferragamo, Tod's, Fendi and others. In total, there are over four thousand
companies in the Italian shoe industry. Generally, such brands produce not only footwear but also clothing. However, some of these brands are mainly known for their shoes. For instance, almost 90 percent of
Geox revenues are generated by footwear sales. Similarly, the selling of footwear contributes to over 40 percent of
Salvatore Ferragamo's revenues, whereas only a small percentage comes from the apparel sector. For
Prada, the share of sales is more equally distributed: clothing and footwear account for 40 percent of company revenue.
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