CBD retail in the United States - Statistics and Facts

CBD or cannabidiol is a natural substance derived from cannabis, found in both marijuana and the non-psychoactive hemp plant. Unlike delta-9-tetrahydrocannabinol or THC, CBD is a non-psychoactive chemical compound and may alleviate things such as anxiety and pain, which is why it is used to create wellness products, such as oils, edibles and functional beverages.

State of the market

In the United States, cannabidiol products generated sales of roughly 5.3 billion U.S. dollars in 2021. By 2026, CBD product sales are predicted to reach nearly 16 billion U.S. dollars in the United States. E-commerce is expected to grow during that time but remain at around a 40 percent share of overall sales. Despite accounting for less than half of sales, e-commerce is actually the single largest channel in the CBD market. Pharmacy's, the next largest channel, account for just half of the sales the online market generates.

Popular products

CBD products come in many different shapes and sizes, including tea, vape products, and soaps. In American convenience stores, vitamins were the leading CBD segment in terms of sales, generating over 20 million U.S. dollars in 2020. In 2021, Sky Wellness, a maker of edibles, topicals, vapes, and pet products was the top selling CBD brand in convenience stores in the United States in the final quarter of the year. Whisl was the second best selling brand in that year. Overall, edibles like gummies, followed by capsules (vitamins) were the segments of CBD products that sparked the most interest among consumer in the U.S. In terms of beverages, a still small but growing category, seltzer and sparkling water were the preferred segment among consumers.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Jan Conway, Apr 15, 2024

Key insights

CBD products sales
4.17bn USD
E-commerce sales of CBD
2bn USD
Sales growth of CBD in California
-24%
Get more insights

Editor’s Picks
Editor’s Picks
Current statistics on this topic

Sales growth of cannabinoids in the United States in 2022, by state

CBD

Cannabinoid sales growth U.S. 2022, by state

Dollar sales of cannabidiol products in convenience stores in the United States in 2023, by segment (in million U.S. dollars)

CBD

CBD product c-store sales in the United States in 2023, by segment

Share of edible cannabidiol (CBD) sales in the United States in 2021, by segment

CBD

Edible cannabidiol product sales share United States 2021, by segment

Recommended statistics

Overview

6

Overview

  • Premium Statistic CBD product dollars sales in the United States from 2022 to 2026
  • Premium Statistic E-commerce sales of CBD in the U.S. 2019-2026
  • Premium Statistic U.S.: sales of CBD products in 2021, by channel
  • Premium Statistic Cannabinoid sales growth U.S. 2022, by state
  • Premium Statistic Average price per milligram CBD U.S. 2021, by segment
  • Premium Statistic CBD brands not safety testing share U.S. 2022, by contaminant

Segments

8

Segments

  • Premium Statistic Sales of CBD branded products in the United States in 2021, by product type
  • Premium Statistic CBD product c-store sales in the United States in 2023, by segment
  • Premium Statistic C-store sales of leading CBD brands in the United States in 2022
  • Premium Statistic Edible cannabidiol product sales share United States 2021, by segment
  • Premium Statistic Dollar sales share of Hemp-CBD beverages U.S. 2021, by beverage type
  • Premium Statistic Mood support supplement dollar sales U.S. 2021, by ingredient
  • Premium Statistic Analgesic and anti-inflammatory product dollar sales U.S. 2021, by ingredient
  • Premium Statistic Sleep product dollar sales U.S. 2021, by ingredient

Consumption

6

Consumption

Further reports

Get the best reports to understand your industry

Medical cannabis in the U.S.
Medical cannabis in the U.S.
Contact

Get in touch with us. We are happy to help.

Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com
Tel
+1 914 619-5895

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Email
Tel
+65 6995 6959

Mon - Fri, 9am - 5pm (SGT)

Ayana Mizuno
Business Development Manager– Contact (Asia)
Email

Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Email
Tel
+44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
Tel
+1 212 419-5774

Mon - Fri, 9am - 6pm (EST)