Beer is among the most popular beverages in Vietnam. Enjoying a cold glass of “bia hoi", a type of draught beer, on the street stalls has become an iconic and communal part of the Vietnamese drinking culture, especially in summer. The popularity of this beverage in Vietnam has made the country one of the largest
. Besides, Vietnam also is among the
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Fierce competition between domestic and foreign brands
Bia hoi, often brewed informally and privately, is a very affordable drink. On the other hand, thanks to increasing disposable income, branded bottled and draft beer has become more common among Vietnamese for both out-of-home and in-home consumption despite the higher price tags. The market for branded beer in Vietnam has seen fierce competition among both international and local breweries. In 2021, the Dutch brewing company Heineken ousted ThaiBev’s Sabeco to become the
leading beer brand by market share after years of being in second place. Although Heineken’s market share was only two percent higher than that of Sabeco, its
distributor, Heineken Trading, recorded significantly higher revenue than its largest competitor. Noticeably, the popularity of beer brands in Vietnam varies from region to region. In that year, the Ha Noi-based brewery Habeco held around 11 percent of the total share of the market, as the most popular beer choice in northern Vietnam.
COVID-19 and its unfavorable impact on the beer industry in Vietnam
The COVID-19 pandemic has hit the beer industry in Vietnam hard. As the sales of this beverage rely heavily on
out-of-home consumption, the revenue of the beer market has suffered during the imposed lockdowns in the country. In the first year of the pandemic, the
average beer consumption per capita went down by over seven liters compared to the year before. As a result, in the second quarter of 2021, although most
listed beer producers recorded positive revenues, many of them had no profit or even faced losses. Due to the prolonged impact of the pandemic in the country, even some of the largest beer brewers suffered
a reduction in their sales in 2021, such as in the case of Sabeco. On the other hand, as Vietnam has removed most of its COVID-19 restrictions from the beginning of 2022, the food and beverages industry has been slowly returning to its pre-pandemic level, signaling recovery for the beer industry.
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