Federica Laricchia
Research expert covering the global consumer technology industry
TV technology - statistics & facts
Whether to keep up to date with news programs or to watch movies and series, televisions (TVs) play a key role in people’s everyday life. Over the decades, the technology behind these devices has significantly evolved, contributing to the expansion of the TV market worldwide. In 2024, the TV industry was forecast to generate revenues of around 97 billion U.S. dollars, a value expected to stay relatively stable in the coming years. Nowadays, advanced technologies in terms of connectivity and resolutions are the main drivers of the TV industry growth, bringing innovative devices and features to the table, examples of which are smart and connected TVs, improved displays, as well as 4K and 8K resolutions.
With major TV vendors like Samsung and LG Electronics leaping into 8K technology, a new age of television has begun. 8K models offer four times the resolution of 4K TVs. However, despite their higher prices, 8K TVs are not preferred to their previous models and this technology is yet to reach mainstream penetration.
Display and resolution among the most important specs
From the older CRT (cathode-ray-tube) through LCD (liquid-crystal display) to the more recent OLED (organic light-emitting diode), AMOLED (active-matrix organic light-emitting diode), and QLED (quantum dot display), display panels are among the most common specifications that customers consider when deciding what mode of TV set to purchase. Another important feature to consider when choosing the perfect TV is the device display resolution, that is, the number of pixels in each dimension making up the picture on the screen. 4K TVs revolutionized home entertainment in the early 2010s, offering viewers a sharper and more detailed picture quality. Over the past few years, the prices for 4K TVs have dropped significantly and these devices are now reaching mainstream adoption.With major TV vendors like Samsung and LG Electronics leaping into 8K technology, a new age of television has begun. 8K models offer four times the resolution of 4K TVs. However, despite their higher prices, 8K TVs are not preferred to their previous models and this technology is yet to reach mainstream penetration.
Smart TVs are popular around the world
As new TV sets provide customers with a variety of comfortable features, people around the world update their devices according to the latest technological standards. Smart and connected TVs have started to outperform traditional TVs in recent years, allowing users to access the web and stream their favorite programs. These devices are progressively gaining popularity around the world. For instance, in the United State, almost 115 million households owned a connected TV in 2023, while roughly 75 percent of UK families owned a smart TV in the same year. Looking ahead, TV technology will keep improving and evolving towards an even more connected future.
