According to mythology, the city of Rome was founded on April 21, 753 BCE, but people all over the world know that “Rome wasn’t built in a day”. This catchy metaphor, which reminds that important achievements take time, also gives an idea of the millenarian beauty of the Italian capital, with the Colosseum archaeological park and the city’s historical center being listed as UNESCO World Heritage Sites since 1980. Overall, the
exceeded 12 million in 2023. When considering that attendance at the Louvre in Paris, the
, totaled around nine million that year, the popularity of the iconic monument becomes even clearer. Thus, it comes as no surprise that Rome was the
Has inbound tourism in Rome recovered from the impact of COVID-19?
In 2023, the
number of international tourist arrivals in Rome reached just under seven million, rising by 40 percent over the previous year. Despite the sharp annual increase, this figure remained below pre-pandemic levels. It is interesting, however, to notice that while fewer inbound tourists visited the city compared to 2019, they planned to stay longer, as
international overnight stays in Rome exceeded 28 million in 2023, the highest figure reported to date. While this was the case with most of
Rome’s leading inbound travel markets, like the United States, the United Kingdom, and Spain, China was the exception, with a 42 percent decline in nights spent by Chinese travelers in 2023 compared to 2019.
How much does a stay in Rome cost?
Despite being the most visited Italian destination, Rome is not the most expensive city in the country for a hotel stay. According to a 2024 analysis on the
average price in four-star hotels in Italy, the Italian capital ranked behind other tourist hotspots like Venice and Florence, with an average cost per night of around 200 euros. Even when looking at the
price per night of Airbnb listings in Italian cities, the scenario did not change, with listings in Rome being roughly 30 euros cheaper than in Florence in 2024. Overall, while it is worth keeping an eye on the
average monthly price of overnight accommodation in Rome, which has been growing significantly since the pandemic, it is unlikely that rising accommodation prices will affect Rome’s appeal among travelers. In fact, as the post-pandemic increase in overnight stays shows, tourists want to spend more time in the city than they did in the past.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
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