![Julia Faria](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2636_1625225121.png)
Twitter' share in digital ad revenue worldwide 2020-2024
In 2021, Twitter accounted for 0.9 percent of the global digital advertising revenue. After its acquisition by Elon Musk, the share was expected to fall to 0.8 percent in 2022 and remain stable in 2023. In 2024, the value was projected to fall further to 0.7 percent.