The Russian children’s goods market has been challenged by a decrease in the country's birth rate as well as by the exodus of key Western retailers in response to the war in Ukraine, such as Mothercare. At the same time, the industry is benefitting from the rise in e-commerce in Russia. In 2022, baby diapers, breast milk substitutes, and beverages needing preparation were the
in the market. Nevertheless,
Key segments of the Russian children's products market
In 2021,
toys and games were the most purchased product category in the Russian children’s products market, followed by apparel and footwear. Furthermore, this segment occupied the second largest market share in monetary terms, following
apparel which accounted for approximately one third of the children's goods revenue. Another major segment was that of
baby food products, whose revenue in Russia exceeded one billion U.S. dollars in 2022. This segment's sales were expected to increase continuously until 2026.
Major children's goods retailers in Russia
Russia’s largest children’s goods retailer is
Detsky Mir, which has over 1.1 thousand stores and also operates in Kazakhstan and Belarus. In 2022, the management of Detsky Mir, which has been listed on the Moscow Stock Exchange since 2017, announced plans to reorganize the company and make it private.
Detsky Mir also has the highest online sales revenue among specialized children's goods retailers in Russia in 2021. It was followed by Dochki-Sinochki; however, the group went bankrupt the following year. Another leading market player is
Korablik, which reported net loss in the past two years.
International trade of children's goods in Russia
Import flows of baby and children’s goods in Russia exceeded export volume for every product category in the market.
Toys were the most imported segment, with an import value of 2.4 billion U.S. dollars in 2021. Moreover, Russia imported over 480 million U.S. dollars worth of
sanitary products and 160 million U.S. dollars worth of
food preparations for babies. Baby sanitary products were the most exported category among children’s products from the country, with an export value of almost 300 million U.S. dollars in 2021.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
