Amsterdam’s picturesque canal ring area, a listed UNESCO World Heritage Site, has earned the city the nickname of “Venice of the North”, as well as attracting millions of visitors to the Dutch capital every year. In fact, when looking at the
, Amsterdam and the surrounding region of North Holland reported twice as many tourists as Venice in 2023, with over 10 million international arrivals. By comparing this figure with the
, Amsterdam’s key contribution to the inbound tourism market is clear, as the city accounted for around half of all international arrivals in the country. Meanwhile, breaking down the
reveals that Amsterdam also enjoys great popularity among Dutch visitors, welcoming in 2023 more domestic travelers than Rotterdam, The Hague, and Utrecht combined.
The accommodation market in Amsterdam: hotels vs. Airbnb
In 2023, there were over 500
hotels and similar accommodation establishments in Amsterdam, including services such as motels, boarding houses, and apartment hotels. While the number of such establishments experienced an annual decline, the total
rooms available in Amsterdam’s hotels and similar services increased slightly in 2023 over the previous year, exceeding 41,000. Moving from the hotel industry to the short-term rental market, data on the
number of Airbnb listings in selected European cities shows that Amsterdam had nearly 9,000 apartments and rooms listed on Airbnb in 2023. In comparison, there were over 18,000 Airbnb listings in Copenhagen and Barcelona that year.
What are the most popular visitor attractions in Amsterdam?
With a collection spanning 800 years of Dutch history and including artworks by some of the country’s most renowned painters, like Rembrandt and Vermeer, the Rijksmuseum is undoubtedly one of the city’s tourist highlights. After being hit hard by the impact of the COVID-19 pandemic,
attendance at the Rijksmuseum recovered in 2023, reaching 2.7 million and equaling the figure from 2019. By contrast, the
number of visitors to the Van Gogh Museum and the
Anne Frank House, two other iconic visitor attractions of the Dutch capital, remained below pre-pandemic levels in 2023, despite experiencing annual growth. Aside from its rich offer of museums and galleries, each year in October the city also notably hosts the Amsterdam Dance Event, one of the
most visited European music festivals, which attracted a staggering 500,000 visitors in 2023.
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