Adriana Sas
Research expert covering the Polish market
Fashion and accessories in Poland - statistics & facts
The Polish clothing market is one of the largest in Central and Eastern Europe (CEE). The latest estimates indicate Poland's net turnover value was more than 2.7 billion euros, making it the CEE region leader. The apparel market has been growing steadily in recent years, and its sold production value reached approximately 11.8 billion zloty in 2023. Poland is also one of the leading clothing exporters in the European market. In 2023, the export of apparel and accessories amounted to nearly 11.6 billion euros, a slight increase compared to the previous year. The main export markets were EU countries, with Germany leading the trade regarding value.
Online shops such as eobuwie.com.pl, astratex.pl, or kontri.pl are becoming serious competitors for many brick-and-mortar stores in Poland. Leading fashion marketplaces were Allegro and Zalando. Vinted dominated among used clothes platforms.
LPP and CCC are leading the fashion market
The apparel industry numbered nearly 10,400 companies in 2023, giving more than 63,000 jobs. At the same time, revenue from apparel production amounted to nearly 6.24 billion zloty, achieving 14 percent annual growth. The largest segment of the clothing market in Poland is women's clothing. The fashion industry was dominated by private companies, especially small ones with up to 50 employees. The leader in the Polish clothing industry is LPP, the owner of Reserved, House, Mohito, and Sinsay, among others. In 2022, the LPP group achieved a record profit of over 17 billion zloty. The leader of the Polish footwear market was CCC.Online shops such as eobuwie.com.pl, astratex.pl, or kontri.pl are becoming serious competitors for many brick-and-mortar stores in Poland. Leading fashion marketplaces were Allegro and Zalando. Vinted dominated among used clothes platforms.
Growing importance of e-commerce
Online shopping has transformed the Polish fashion landscape, with over 77 percent of Poles regularly purchasing clothes, shoes, and accessories through digital channels in 2024. This shift towards e-commerce is particularly evident in the underwear and accessories category, where seven percent of respondents reported buying more than 12 products annually. Footwear sales have also seen a significant online presence, with 41 percent of customers purchasing two to three pairs of shoes per year through digital platforms. The e-commerce fashion sector in Poland is experiencing robust growth, with revenues projected to reach 6.4 billion U.S. dollars in 2024 and further increase to 7.23 billion U.S. dollars in 2025. This upward trajectory is expected to continue, with forecasts suggesting revenues will soar to 9.98 billion U.S. dollars by 2029. These figures highlight the transformative effect of online shopping on the Polish fashion industry, demonstrating evolving consumer behaviors and the growing significance of digital retail channels in the country’s fashion market.Adriana Sas
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Mar 18, 2025
Adriana Sas
Research expert covering the Polish market
