Social media used by in healthcare marketing in the U.S. 2022

Published by Statista Research Department, Mar 13, 2024
During a 2022 survey carried out in the United States, it was found that Facebook was the most popular social network among healthcare marketers – 98 percent of respondents had an active account on the platform at the time of the survey. YouTube and Instagram followed, with 94 percent and 92 percent, respectively.

Social media used by healthcare marketers in the United States as of March 2022

CharacteristicShare of respondents with an active account
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Statistic: Social media used by healthcare marketers in the United States as of March 2022

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Release date

August 2022

Region

United States

Survey time period

January to March 2022

Number of respondents

134 respondents

Special properties

among marketers working in the health system, at AMC, at community and children hospitals, and other healthcare-related organizations

Method of interview

Online survey

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