within the Southeast Asian region. Out of the total population
. Moreover,
represents the most significant growth trend, with a penetration rate of over 95 percent, reflecting a society increasingly focused on smartphones. As such, gaming and streaming apps, online shopping, content sharing and social media platforms profit significantly from the digital native market.
Singaporean internet user behavior
Most of the internet users in Singapore accessed the internet for personal reasons every day and
on average people stayed online for almost seven hours. To protect the high number of internet users, the city-state takes a strong stance against cyber-attacks and data breaches. Since 2023, the Personal Data Protection Commission of Singapore ("PDPC") has set higher fines for breaches of personal data protection. Companies can now be fined up to one million Singapore dollars or ten percent of the organization's annual revenue, whichever is higher.
Online crime rates are increasing
A majority of Singaporeans either used their smartphones for looking up information on search engines or for social networking. With such an ease of access, the number of cases of people scammed by impersonators on social media has jumped by more than nine times in the past three years, with most victims - six in 10 - aged in their 20s to 40s. In 2022, there were 868
reported cases of love scams and 4,762
e-commerce scams.E-commerce is experiencing a boost since the COVID-19 pandemic
In 2023, the
e-commerce gross merchandise volume in Singapore amounted about eight billion U.S. dollars. Shopee was the
most visited e-commerce website with almost 15 million monthly web visits. The site has become one of the most visited across Southeast Asia, boosted by increasing adoption of digital payments in the region.
Current trends in Singapore's social networks
By 2029, it is estimated that there will be around 6.08 million
social network users in the country. WhatsApp and Facebook are the
leading social networks in Singapore whereas Facebook is currently losing their younger users to Instagram, WeChat and Tiktok. The Chinese video-sharing app has quickly established itself on the country's social network scene. Indeed, the app has seen the
largest increase in usage in the country among social apps over the past year, as well as one of the highest growth rates in user engagement globally.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
