Print media in Poland - statistics & facts
The print media landscape in Poland has been undergoing significant changes in recent years, reflecting broader global trends in the industry. As digital platforms continue to gain prominence, traditional print media outlets have been adapting to maintain their relevance and market share. The Polish print media industry has demonstrated resilience in the face of digital competition, but challenges lie ahead. In 2022, the sector was valued at nearly 3.6 billion zloty. However, projections indicate a slight decline of 0.4 percent by 2027, with revenues expected to reach 3.5 billion zloty.
Digitization continues to transform all traditional media, but print media has an important role in Polish culture and everyday life. In the near future, it will remain a market worth examining.
Print media's resilience
While influence doesn't always translate to circulation, Fakt Gazeta Codzienna led the pack in sales with over 122,000 copies sold in 2023. Super Express and Gazeta Wyborcza rounded out the top three, selling 69,500 and 39,750 copies respectively. These figures underscore the persistent demand for print newspapers in Poland, even as the total number of magazines and newspapers published in the country decreased to 5,555 in 2023. When it comes to people's trust is newspaper titles, Poland's press freedom index has shown signs of improvement, reaching 69.17 points in 2024, an increase of 1.51 points from the previous year. This upward trend suggests a more favorable environment for journalists and media outlets in the country. However, the current score still indicates room for further progress in ensuring press freedom and independence.Printed books vs. eBooks
The Polish publishing industry has experienced substantial growth in recent years. The total number of books and booklets published in Poland rose from 20,000 in 2005 to 33,890 in 2023. This increase coincided with a rise in the share of belles-lettres, which now constitute over a third of all titles. The upward trend in book production has been consistent, with approximately 34,000 books published in 2023, marking an increase of over 1,000 compared to the previous year. Poland's e-publishing market is poised for significant growth, with ePapers leading the charge. By 2027, the ePaper segment is projected to generate revenue of 113.72 million U.S. dollars, far outpacing eMagazines and eBooks. This digital shift reflects a broader trend in the Polish publishing industry, as it adapts to changing consumer preferences and technological advancements.Digitization continues to transform all traditional media, but print media has an important role in Polish culture and everyday life. In the near future, it will remain a market worth examining.
