Valentina Dencheva
Researcher
Detailed statistics
Advertising investments in France 2023, by medium
Detailed statistics
Most sought-after brand-influencer partnership types in France 2023
Detailed statistics
Most preferred social media for influencer marketing in France 2023
Ad spending of traditional & digital media France 2018-2023
Advertising spending of traditional media and digital media in France from 2018 to 2023 (in billion euros)
Ad spending growth of digital advertising in France 2019-2028
Ad spending growth of digital advertising in France 2019-2028
Digital Market Outlook: social media ad revenue in France 2019-2028, by device
Social media advertising revenue in France from 2019 to 2028, by device (in billion U.S. dollars)
Social referrals to e-commerce sites in France 2021-2023, by device
Share of visits to e-commerce websites from social media referrals in France from 1st quarter 2021 to 1st quarter 2023, by device
Influencer marketing spending in France 2017-2028
Influencer marketing spending in France from 2017 to 2028 (in million euros)
Influencer marketing spending growth rate in France 2018-2028
Influencer marketing spending growth rate in France from 2018 to 2028
Perception of influencer's law positive impact in France 2023, by stakeholder
Perception of the influencer law's positive impact on the influencer world in France as of December 2023, by stakeholder
Most preferred social media for influencer marketing in France 2023
Social media which French influencers used the most as of December 2023, by gender
Most sought-after brand-influencer partnership types in France 2023
Most sought-after brand-influencer partnership types according to influencers in France in 2020, 2021 and as of December 2023
Influencers' earnings in France 2021-2023
Average annual gross earnings generated by influencers in France in 2021 and 2023 (in euros)
Leading changes introduced by influencer law in France 2023
Most impactful changes following the new regulation in France introduced in June 2023 concerning influencer practices of content sharing, according to creators as of December 2023
France: social networks used regularly 2022
Social networks used regularly in France as of December 2022
Primary online channel for brand research in France 2024
Primary brand online research channels according to internet users in France as of January 2024
New brand discovery channels in France 2024
Share of internet users in France who discover new brands and products via select channels as of January 2024
Most popular influencer genres in France 2024
Most popular influencer genres in France as of June 2024
Leading ethical demands towards influencers in France 2023
Leading consumer and creators priorities related to ethical influencer marketing in France as of December 2023
France Instagram users 2024, by gender
Distribution of Instagram users in France as of July 2024, by gender
France Instagram users 2024, by age group
Distribution of Instagram users in France as of July 2024, by age group
Leading brands on Instagram France 2023, by reach
Most popular brands on Instagram in 2023, by reach (in millions)
Share of Instagram influencers in France 2023, by category
Distribution of Instagram influencers in France in 2023, by category
Ranking of influencer segments on Instagram in France 2023, by followers base
Average engagement rate on Instagram in France in 2023, by influencer following base
TikTok users in France 2018-2028
Number of TikTok users in France from 2018 to 2028 (in millions)
TikTok: distribution of France audiences 2024, by gender
Distribution of TikTok users in France as of January 2024, by gender
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)