Russia has one of the major e-commerce markets worldwide and is among the
. Despite a 37-percent
in response to the Russian invasion of Ukraine in 2022, the industry is projected to experience enhanced growth in the following years. While
, FinTech, digital services, and online travel are also widely used by Russian consumers.
Key market players
In terms of revenue, the Russian e-commerce
market is dominated by large general marketplaces. Among specialized stores, eGrocery platforms and online pharmacies occupy the leading positions. The
leading Russian online retailer is Wildberries, a marketplace offering various product categories founded in 2004. Wildberries sold goods worth over 1.6 trillion Russian rubles within Russia in 2022, while its main competitor, Ozon, recorded around 786 billion Russian rubles in domestic sales. Furthermore, Russia has several digital ecosystems, or packages of different online services offered by the same company, such as Yandex, VK, and Sber. The total
revenue of the top 100 e-commerce companies in the country grew by 45 percent from 2021 to 2022, which shows the continuously increasing importance of online commerce in Russian retail.
COVID-19 impact on e-commerce in Russia
The coronavirus (COVID-19) pandemic caught off guard most industries, not only in Russia but all over the world. E-commerce, on the other hand, was among the few industries that benefited from it, as some traditional retail stores were closed during the lockdown, and consumers preferred to order goods and services via the internet. Online
food and grocery platforms recorded the highest sales growth in the Russian e-commerce market during that period. Furthermore, consumers increasingly bought electronics and home appliances via the internet, making it the
largest product category by e-commerce sales in 2021.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
