Gaming in Poland - statistics & facts
Poland has proven to be a booming hub for the gaming industry in recent years. Because of the success of certain games and events, numerous independent game developer companies have sprung up. While new releases garner attention, Polish gamers exhibit diverse gaming habits. A significant portion of players spend between 1 to 5 hours per week playing video games. This moderate engagement suggests a balanced approach to gaming among Polish consumers.
Poland's video game market is set for significant growth across all segments by 2027. The download games segment is projected to lead the way, reaching a revenue of 183.58 million U.S. dollars. This growth reflects the increasing popularity of digital gaming platforms and the shift towards downloadable content in the Polish market.
Mobile gaming dominance
Smartphones have emerged as the dominant platform for gaming in Poland, with 58 percent of respondents in a 2024 survey identifying them as their most used device for video games. This shift towards mobile gaming reflects a broader trend in the industry, as smartphones offer convenience and accessibility that traditional gaming platforms cannot match. The popularity of mobile gaming in Poland has led to interesting consumer behaviors and market developments. The rise of smartphone gaming has influenced in-game purchasing habits among Polish players. In 2023, many mobile gamers in Poland opted to buy items and skills within their games, indicating a willingness to invest in their mobile gaming experiences. Additionally, the majority of surveyed mobile gamers reported listening to music during gameplay, suggesting that mobile gaming has become a multitasking activity for many users.Poland's thriving gamedev industry
CD Projekt Group, the Polish video game developer behind hit titles like The Witcher 3 and Cyberpunk 2077, reported a net profit of 481 million zloty in 2023. This marks a significant increase from the previous year and showcases the company's continued success in the competitive gaming industry. The figure, while impressive, still falls short of the company's record-breaking profit in 2020, when Cyberpunk 2077 was released. While CD Projekt Group's performance is notable, it's important to consider how other Polish game developers fared in the same period. PlayWay S.A., known for titles like Car Trade Simulator, generated total revenue of over 307 million zloty in 2023, an increase from the previous year. In contrast, Ultimate Games S.A., which focuses on publishing and producing games for various platforms, saw a decrease in revenue, generating approximately 25 million zloty in 2023. These figures highlight CD Projekt Group's dominant position in the Polish gaming market.Poland's video game market is set for significant growth across all segments by 2027. The download games segment is projected to lead the way, reaching a revenue of 183.58 million U.S. dollars. This growth reflects the increasing popularity of digital gaming platforms and the shift towards downloadable content in the Polish market.
