Kasia Davies
Research expert covering the German market
Bild Zeitung in Germany - Statistics & Facts
The Bild Zeitung or Bild is the best-known daily tabloid newspaper in Germany. As of 2020, Bild outsold all other national daily newspapers in the country. Its paid circulation was over 1.2 million copies at that time, ahead of the Süddeutsche Zeitung which came in second. Bild also had the highest reach among German national daily papers at almost 7.9 million readers per issue. In terms of the most cited national and international media in Germany, Bild was among the top three in the country.
Despite doing well in comparison to other German daily newspapers, Bild saw falling circulation and sales figures during the last decade. The Sunday edition of the paper, Bild am Sonntag, also recorded decreasing paid circulation numbers. In 2020, the reach of Bild am Sonntag amounted to 7.2 million readers per issue, compared to 6.84 million the year before that. When observing the reach of Bild Zeitung by age and gender in 2020, 5.44 million male readers were reached per issue, compared to 2.44 million female readers. The age group 50 to 59 years had the highest share of readers at almost 1.7 million. As of January 2021, there were 27.16 million unique users on Bild.de, an increase compared to the month before at 26.56 million.
The Bild Zeitung publishes a number of other print brands. At the end of 2020, their computer magazine Computer Bild sold 141,505 copies, reaching 2.37 million readers per issue. Women's magazine Bild der Frau had a paid circulation of 533,277 copies at the same time, with 4.48 million readers per issue reached in 2018. Other well-known Bild magazines include Sport Bild and Auto Bild.
Despite doing well in comparison to other German daily newspapers, Bild saw falling circulation and sales figures during the last decade. The Sunday edition of the paper, Bild am Sonntag, also recorded decreasing paid circulation numbers. In 2020, the reach of Bild am Sonntag amounted to 7.2 million readers per issue, compared to 6.84 million the year before that. When observing the reach of Bild Zeitung by age and gender in 2020, 5.44 million male readers were reached per issue, compared to 2.44 million female readers. The age group 50 to 59 years had the highest share of readers at almost 1.7 million. As of January 2021, there were 27.16 million unique users on Bild.de, an increase compared to the month before at 26.56 million.
The Bild Zeitung publishes a number of other print brands. At the end of 2020, their computer magazine Computer Bild sold 141,505 copies, reaching 2.37 million readers per issue. Women's magazine Bild der Frau had a paid circulation of 533,277 copies at the same time, with 4.48 million readers per issue reached in 2018. Other well-known Bild magazines include Sport Bild and Auto Bild.
