Raphael Bohne
Research expert covering professional services
Ipsos - statistics & facts
Headquartered in Paris, Ipsos is a global market research and consulting firm with over 100 offices in 90 countries. The company specializes in four main segments: marketing research, media and advertising research, client and employee relationship management, and opinion and social research. In 2023, the number of employees working for Ipsos totaled almost 20,000 and the firm generated a revenue of over two billion euros. This made Ipsos the seventh-largest market research company worldwide. Their main industry competitors have been Nielsen, Gartner Inc., and IQVIA, as these firms have dominated the global market by some distance.
A European powerhouse
Ipsos was founded in 1975 by Didier Truchor, who has remained CEO and Chairman ever since. Originally, the company provided services in France to advertising and media companies, before moving into public opinion research in the 1980s. The increased profitability provided by the latter services allowed the company to expand into Europe in the 1990s. This was achieved mainly through acquisitions. From the late 1990s, their expansion became global and was funded, in part, by listing on the Paris stock exchange in 1999. Broken down by geographic region, Ipsos’ operations have remained strongly centered in the Europe, Middle East, and Africa regions. Given that Ipsos is the largest market research firm not to be headquartered in an English-speaking country, this geographic distribution is perhaps not surprising.Market research industry
The client sector with the highest spending on market research services worldwide was media and broadcasting. This was followed by consumer goods producers and then pharmaceuticals. The country or region with the highest revenue in the market research was the United States, with more than double the turnover of the entire continent of Europe. The revenue of the market research industry worldwide has been growing annually since 2020, as customer insights into products and services have remained as important as ever.
