Canada: benefits of social media for businesses 2014

Benefits of social media versus traditional media for companies in Canada as of June 2014

CharacteristicShare of respondents
Can target specific groups 23%
Access to broader market/client base 22%
Frequent, speedy, convenient, real time updates 21%
Exposure, reputation, brand visibility 12%
Less costly, no upfront investment 8%
Interactive, can receive feedback 7%
Direct link to consumer base 5%
Don't know 8%
No response 10%
Created with Highcharts 7.2.2Share of respondents23%23%22%22%21%21%12%12%8%8%7%7%5%5%8%8%10%10%Can target specific groupsAccess to broader market/client baseFrequent, speedy, convenient, real time updatesExposure, reputation, brand visibilityLess costly, no upfront investmentInteractive, can receive feedbackDirect link to consumer baseDon't knowNo response
0%2%4%6%8%10%12%14%16%18%20%22%24%26%
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Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding
Comments mentioned by less than 6%: No/little benefit, Access to hiring/talent pool, Other

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Overview

5

Facebook

8

Facebook Messenger

4

Instagram

5

YouTube

4

TikTok

3

LinkedIn

4

Other social media platforms

6

User behavior

8

Further related statistics

2

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