between 2016 and their last group release in 2022 before going on hiatus. Breaking numerous domestic and international records has become a relatively common occurrence for K-pop artists, showing how K-pop is not only popular in South Korea or Asian countries anymore, but has managed to reach a global audience. According to a 2023 survey on the
, the majority of respondents felt that K-pop was widely known and popular among the public, rather than being confined to fan circles. The same survey found that one of the
Music industry
All in all, the
South Korean music industry achieved an all-time high sales revenue of around 11 trillion South Korean won in 2022, as well as an
export value of about 927.6 million U.S. dollars. The export value has been increasing steadily ever since 2009, when K-pop began to become a global phenomenon. Nevertheless, while K-pop is one of the most prominent music exports from South Korea, there are numerous other popular domestic music genres. Older generations especially enjoy Korean trot, an older form of South Korean popular music. When asked about their
favorite music genres, ballads and trot were often mentioned alongside K-pop.
Music streaming
In the home country of Samsung and LG, a great majority of consumers own and use smartphones. With one of the best internet connections of the world, it is unsurprising that music consumers prefer to stream music rather than purchasing a physical copy. When asked about their
frequency of using music streaming services, over 81 percent stated that they did so on a weekly basis, with more than 40 percent doing so almost daily. In 2020, YouTube overtook the South Korean streaming service Melon as the
most frequently used music streaming service in South Korea, a title which it still holds.
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Due to varying update cycles, statistics can display more up-to-date
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