Just Eat Takeaway.com has established itself as a global intermediary between consumers and restaurants, offering food delivery services all over the world. Since the merger between UK-based company Just Eat and Dutch company Takeaway.com, it has seen significant growth, and in 2023 Just Eat Takeaway.com ranked fourth in the list of the
. That said, the
has seen a significant decline since its pandemic-related-peak, dropping from 16.9 billion U.S. dollars in 2020 to just 3.3 billion U.S. dollars in 2023.
How successful is Just Eat Takeaway.com?
Just Eat Takeaway.com is a key player in the
online food delivery market. North America was
Just Eat Takeaway.com's biggest market worldwide in 2023, accounting for around 2.1 billion euros. However, this is in large part due to Europe being segmented in the company’s reporting. When looking at Northern Europe and the UK and Ireland, combined, revenue reached almost 2.6 billion euros, and that did not even include Southern Europe, which was reported with Australia and New Zealand.
In 2023, the
revenue of Just Eat Takeaway.com accounted for around 5.2 billion euros, showing a drop for the first time in the past five years. Most of this revenue was order-driven, at over 4.9 billion euros, while the company’s ancillary revenue amounted to just 234 million euros.
How popular is Just Eat Takeaway.com with consumers?
The
number of active consumers on Just eat Takeaway.com worldwide was 84 million in 2023, showing a decline over the previous year. The region with the highest number of active consumers was Northern Europe, despite this, Northern America actually accounted for the largest
number of orders on Just Eat Takeaway.com in 2023. North America also had the highest average
transaction value of Just Eat takeaway.com in 2023, highlighting the key role played by this region. That year, the average Just Eat Takeaway.com consumer in North America spent around 35.5 euros when using the food delivery service, roughly seven euros more than the average expenditure in Northern Europe.
The future of Just Eat Takeaway.com
While the company saw growth in recent years due to the pandemic, it has since declined to pre-pandemic levels in revenue, number of orders, and number of active consumers. In an effort to improve profitability and appease shareholders in 2024, Just Eat Takeaway.com proposed the closure of all operations in
France, where Uber Eats was the most downloaded food delivery app, and cancelled repurchased shares to improve future earnings per share. Whether the company can deliver future profitability as well as it delivers food to its customers remains to be seen.
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