Smartphone market in Indonesia - Statistics and facts
In this digital era, smartphones have become an inherent part of daily life for most Indonesians. Indonesia is one of the largest mobile markets in the Asia-Pacific region, characterized by its high degree of dynamic. By 2029, the number of smartphone users was projected to increase sixfold compared to 2019. Correspondingly, a significant increase in the number of internet users was expected, which would lead to 280 million people having access to the Internet by 2029. However, most mobile phone owners have several SIM cards: one for personal use, one for work, and sometimes more for other purposes. The high number of mobile subscriptions therefore does not necessarily reflect the number of subscribers in real terms, which might in fact be only about half as high. Nevertheless, the number of users is enough to position Indonesia as the fourth-largest mobile market in the world.
With Indonesia’s substantial user base, continuous innovations from leading market players, and further infrastructure development, it is safe to say that the smartphone market in the country can expect steady growth in the coming years.
Smartphone usage in Indonesia
In Indonesia, smartphone usage has seen a significant impact on consumer behavior. In 2022, Indonesian consumers spent a total of over 757 million U.S. dollars on mobile apps, indicating a remarkable surge in mobile phone adoption to support different user activities. The average Indonesian spends about six hours each day using mobile phones, and this demonstrates how this technology has become integral to the daily lives of Indonesian users. Furthermore, while 5G technology in the country is still in its early development phases, the advanced capabilities that it offers bring promising prospects for smartphone usage in the near future.Smartphone retailing and mobile operators
Local telecom providers, as well as the producers of smartphones, stand to benefit from the growing market. As of September 2024, Oppo was the leading mobile vendor in Indonesia, holding around 17 percent of the market share, followed by Samsung and Xiaomi. Since those three companies produce their devices based on Google’s OS Android, it accounted for almost 88 percent of the market share of mobile operating systems in the country. When it comes to the mobile network, the market seems to be a lot more competitive. Telkomsel, Indosat, as well as 3, were some of the major market players in terms of coverage and subscribers, but with the expected growth, it could just be a matter of time until XL or Smartfren will catch up.With Indonesia’s substantial user base, continuous innovations from leading market players, and further infrastructure development, it is safe to say that the smartphone market in the country can expect steady growth in the coming years.
