From its humble beginnings as a donut shop in 1953 California, Denny's has transformed into a renowned
headquartered in Spartanburg, South Carolina. Originally known as Danny's Donuts, the name change to Denny's in the early 1960s marked a shift from a simple donut and coffee shop to "America's Diner". Despite its growth and expansion over the years, Denny’s ranked 11th when looking at
. In contrast, Olive Garden and Applebee’s topped the rankings, each recording roughly double the sales of Denny’s. In 2023,
amounted to nearly 464 million U.S. dollars, showing an improvement compared to past years when the company mostly experienced declines in revenue.
Is Denny’s an international brand?
Denny's began its global expansion in 1966 with the opening of its first international location in Acapulco, Mexico. Some of the other countries in
Denny's international portfolio include Canada, Puerto Rico, and Indonesia. By 2023, the
number of Denny's restaurants worldwide reached 1,573 and spread across 13 countries and U.S. territories. Despite this global growth, the
majority of Denny's restaurants remained in the United States, with over 1,400 locations as of 2023. Among these locations, the U.S. state with the highest number of Denny’s restaurants was California, which recorded over 360 establishments in 2023, followed by Texas and Florida.
Is Denny’s still popular with consumers in the U.S.?
Since opening its first branch 70 years ago, Denny's has undergone numerous changes. In addition to the company's image remodeling efforts and extensive refranchising initiatives, Denny's embraced a shift towards digitalization in 2020. The
coronavirus (COVID-19) pandemic spurred an initiative to implement curbside pick-up, as well as a grocery delivery service in select locations across the United States. More recently,
Denny’s has increased its advertising spending in an effort to reach more customers. All these changes, however, did little to positively impact the company’s U.S. consumer satisfaction. In 2023, the
American Consumer Satisfaction Index (ACSI) score of Denny’s was 77 out of 100. This figure was four points below the average ACSI score for full service restaurants in the United States.
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