Amusement and theme parks in Europe - statistics & facts
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Amusement and theme parks have been operating for centuries in Europe. In fact, the continent is home to many of the oldest amusement parks in the world; the longest running being Bakken in Denmark, which began operations as early as the 1500s. Although there are many independent amusement parks in Europe, the market is primarily dominated by two businesses: the Walt Disney Company (United States) and Merlin Entertainments (United Kingdom).
Other big players in this industry include Europa Park in Germany, which recorded the second-highest attendance with six million visitors, and Merlin Entertainments' Legoland Windsor, which was the second most valuable European park.
What is the leading amusement and theme park in Europe?
Despite the wide range of amusement and theme parks operating globally, the Walt Disney Company holds a substantial share of this industry. In 2023, over one third of the Walt Disney Company’s revenue, which totaled almost 89 billion U.S. dollars, came from its experiences segment. The company’s market domination was also seen in Europe, where Disneyland Park (Disneyland Paris) was not only the most visited amusement and theme park in Europe, but also the most valuable European theme park in 2024, at around two billion U.S. dollars.Other big players in this industry include Europa Park in Germany, which recorded the second-highest attendance with six million visitors, and Merlin Entertainments' Legoland Windsor, which was the second most valuable European park.
