Federica Laricchia
Research expert covering the global consumer technology industry
Apple in the U.S. - statistics & facts
Much has changed since Apple's humble beginning in a garage in Los Altos, California. Today, Apple is one of the most valuable companies in the world, sharing the podium with the other American tech giants, Microsoft and Google. In their 2023 financial year, Apple's global revenue surpassed 383 billion U.S. dollars, with almost 40 percent of it being generated in the Americas. In the United States, Apple has over 270 stores, where one can buy all Apple products, such as the iPhone, iPad, Mac, and the newest Apple Vision Pro, as well as home entertainment devices, like the Apple TV and Apple HomePod.
Similar to the smartphone OS market, the U.S. tablet operating system market has just two real competitors: Apple and Android. First released in 2010, the iPad has become the highest-selling product in the American tablet industry, occupying more than 55 percent of the market. In addition to its iPhone and iPad sales, Apple ships millions of Mac computers every year in the United States.
During the years, Apple has innovated their ecosystem, updating their products and services and adding new ones, with the latest addiction being the Apple Vision Pro, launched in the United States in 2024, and Apple Intelligence, to be released on iOS 18 – a strategy to keep their domestic customers loyal and hold on to their leading spot in the tech market in the future.
iPhones at the top of Apple’s sales
Among the many different products Apple offers its customers worldwide, the iPhone is undoubtedly the most profitable device, accounting each quarter for around half of the company's total revenue. In the United States, there were over 150 million active iPhones in 2023 – a predominance reflected in the U.S. operating system market, where Apple iOS has always been the leader and recorded a share of almost 60 percent in 2024. Android ranked second, holding a lower market share.Similar to the smartphone OS market, the U.S. tablet operating system market has just two real competitors: Apple and Android. First released in 2010, the iPad has become the highest-selling product in the American tablet industry, occupying more than 55 percent of the market. In addition to its iPhone and iPad sales, Apple ships millions of Mac computers every year in the United States.
Apple joining many tech markets
Apple has also seen an increase in revenue generated by services, wearables, accessories and smart home devices. Part of the smart home devices are the Apple TV, a platform to watch Apple’s movies and TV series, and the HomePod, Apple’s smart speaker - both popular in the company’s home country. Indeed, the United States counted over 30 million Apple TV active devices in 2023, a figure on the rise since 2015. Similarly, first released in 2018, the HomePod immediately gained popularity and became of the main smart speakers in the U.S.During the years, Apple has innovated their ecosystem, updating their products and services and adding new ones, with the latest addiction being the Apple Vision Pro, launched in the United States in 2024, and Apple Intelligence, to be released on iOS 18 – a strategy to keep their domestic customers loyal and hold on to their leading spot in the tech market in the future.
