It only takes a quick search on any social media platform to see that people in the United States love to pamper their dogs, cats, and other pet animals. The sheer variety of pet products available on the U.S. market is astonishing, from orthopedic pet beds to nail polish for dogs. Much of this variety can be found when browsing online marketplaces. Pet care products were not always commonly purchased on the web, however,
Favorite online platforms and retailers
When looking for pet products and supplies on online platforms,
over half of American pet owners would visit Amazon, making this major e-commerce website the most popular option. Other favorites among consumers included the e-commerce platforms of Target, Walmart, and Costco. In terms of actual online pet shops,
chewy.com was the clear market leader. In 2023, their e-commerce revenue reached over 11 billion U.S. dollars. When looking at the growth in online traffic, some much smaller players stand out. Greenies.com, for example, was the
fastest-growing pet care retail web page in the U.S. in 2023.
Animal lovers’ shopping behavior
Although the future of online pet care seems increasingly bright, most Americans still rely on physical stores to buy pet products, especially when it comes to pet food. Almost 30 percent of surveyed
pet owners shopped both online and in physical stores for supplies over the past year, while 16 percent shop mainly online. Those that do prefer online channels, favor them for a number of reasons.
Some of the most notable advantages are the competitive prices, the larger product range, and of course, the convenience.
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