Detailed statistics
Quarterly number of M&A transactions in the MarTech industry worldwide 2020-2024
Detailed statistics
Number of MarTech solutions available worldwide 2011-2024
Detailed statistics
Marketing technology revenue worldwide 2023
Marketing technology revenue worldwide 2023
Marketing technology (MarTech) market size worldwide in 2022 and 2023 (in billion U.S. dollars)
Number of MarTech solutions available worldwide 2011-2024
Number of marketing technology solutions available worldwide from 2011 to 2024
Quarterly number of M&A transactions in the MarTech industry worldwide 2020-2024
Number of merger and acquisition transactions in the marketing technology sector worldwide from 1st quarter 2020 to 1st quarter 2024
Marketing budgets' share in North America & Europe 2017-2024, by segment
Distribution of marketing budgets according to chief marketing officers (CMOs) in North America and Northern and Western Europe from 2017 to 2024, by segment
Salaries of digital marketing & MarTech executives in the U.S. 2023, by position
Salaries of digital marketing and marketing technology executives in the United States as of December 2023, by position (in 1,000 U.S. dollars)
Marketing technology spending of B2B U.S. marketers 2025
Marketing technology (MarTech) spending of B2B marketers in the United States from 2021 to 2025 (in billion U.S. dollars)
Marketing analytics software market share worldwide 2023
Market share of leading marketing analytics technologies worldwide in 2023
Responsibilities of MarTech professionals in North America & Western Europe 2023
Responsibilities of marketing technology (MarTech) professionals in North America and Western Europe as of January 2023
Top drawbacks of the digital marketing technologies used worldwide as of 2023
Leading disadvantages of the technologies used to execute digital marketing strategies according to marketers worldwide as of March 2023
Leading tasks executed with AI according to marketers worldwide 2023
Leading tasks executed with artificial intelligence (AI) according to marketers worldwide as of May 2023
Top marketing activities transformed by generative AI in U.S., UK & Australia 2023
Leading marketing activities transformed by generative artificial intelligence (AI) according to marketers in the United States, United Kingdom, and Australia as of May 2023
Likelihood of U.S. SMBs to invest in AI for marketing purposes 2023
Likelihood of small businesses (SMBs) to invest in artificial technology (AI) and/or automation technology in the next 12 months in the United States as of June 2023
SMBs leading concerns or hesitations about using AI for marketing in the U.S. 2023
Leading concerns or hesitations among SMBs about using artificial intelligence (AI) and/or automation technology for marketing purposes in the United States as of June 2023
Marketing automation software market size worldwide 2022-2031
Marketing automation software market revenue worldwide from 2022 to 2031 (in billion U.S. dollars)
Areas in which marketers used automation the most worldwide 2024
Areas in which marketers used automation the most worldwide as of February 2024
Market share of the leading marketing automation solution providers worldwide 2024
Market share of the leading marketing automation solution providers worldwide as of July 2024
Revenue of the cloud and SaaS industries worldwide 2021-2026, by region
Revenue of the cloud and software as a service (SaaS) industries worldwide between 2021 and 2026, by region (in billion U.S. dollars)
SaaS utilization rate worldwide 2023, by company size
Utilization rate of software as a service (SaaS) worldwide in 2023, by company size
Main security concerns when adopting SaaS applications worldwide 2023
What are the top security concerns when adopting SaaS applications in your company?
Top 15 public SaaS companies on United States stock exchanges 2024, by market cap
Top 15 public software as a service (SaaS) companies on United States stock exchanges 2024, by market capitalization (in billion U.S. dollars)
SaaS companies with highest Google Ads spending worldwide 2022
Software as a service (SaaS) companies with the highest Google Ads spending worldwide in 2022 (in million U.S. dollars)
B2B SaaS industry's organic vs. paid CPL in the U.S. 2018-2022
Business-to-business software-as-a-service (B2B SaaS) organic vs. paid average cost per lead (CPL) in the United States between January 2018 and November 2022 (in U.S. dollars)
CDP industry revenue worldwide 2020-2024
Customer data platform industry revenue worldwide from 2020 to 2024 (in billion U.S. dollars)
Number of CDP companies in the U.S. 2022-2024
Number of customer data platform vendors in the United States from June 2022 to June 2024
Funding of the CDP industry worldwide 2024, by region
Distribution of the cumulative funding of the customer data platform (CDP) industry worldwide as of June 2024, by region
Number of employees in CDP industry worldwide 2024, by region
Distribution of employees at customer data platform (CDP) vendors worldwide in June 2024, by region
Ways in which CDPs are used by marketers worldwide 2022
Leading ways to use a customer data platform (CDP) according to marketing professionals worldwide as of September 2022
Benefits of CDPs in the U.S. 2023
Benefits of customer data platforms according to marketing technology decision makers in the United States as of January 2023
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