Coffee, a beverage which is an important part of the Nordic culture, is prepared from roasted coffee beans and has a high caffeine content. The hot beverage even has the status of a national drink in Denmark, Norway, Finland, Sweden, and Iceland. In Sweden, for example, it is common in many places to get
when ordering regular/ filter coffee. In fact, according to a survey, this is something that 70 percent of respondents expect.
When people in Iceland go shopping for coffee, they will find Merrild coffee on supermarket shelves. It is a popular brand in Iceland, as well as in Denmark, where it originally comes from. Norwegians enjoy the domestic Evergood Kaffe. One of the brands on the Finnish market is called Paulig. In Sweden, a major domestic brand is Löfberg coffee. In 2022/23, most
coffee beans purchased for the production of Löfberg coffee came from South America, which is one of the leading coffee growing regions.
Coffee market in Scandinavia
Sweden
None of the Nordic countries grows coffee. Thus, they are dependent on trading partners. Recently, the largest
supplier of coffee imports to Sweden was Brazil, with a value of 1.8 billion Swedish kroner. Generally, the
Swedish coffee retail trade generated increasing sales revenues in the past; especially
organic coffee became more popular among consumers.
Denmark
Denmark, being one of the leading countries in Europe when it comes to organic products,
sold organic coffee in retail shops with a revenue of 341 million Danish kroner in 2023. In Danish households, coffee is of high value, illustrated by a
household expenditure of approximately 1.1 thousand Danish kroner.
Norway
The
Statista Consumer Market Outlook estimates revenue in the coffee segment to reach approximately 3.2 billion U.S dollars in Norway by 2029. In recent years, roast coffee accounted for most of the revenue. Same as in the neighboring Scandinavian countries,
Norway imports a high value of coffee. According to figures for 2023, the import value amounted to almost 2.94 billion Norwegian kroner.
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