Social media usage in Finland - statistics & facts
New technology and technological advancements are reshaping numerous aspects of people’s lives, including the way they spend their free time, consume news, and keep in touch with their friends and family. It is, therefore, no surprise that the number of social media users in Finland is growing. Statista’s Digital Market Outlook forecast estimated a continuing growth year on year, reaching 5.51 million users by 2030.
As wearables and mobile devices take over from traditional electronic devices, it comes as no surprise that social networks are accessed increasingly via mobile phone. According to the Apple mobile application data, instant messenger apps, together with Facebook, dominated the most downloaded charts.
Popular social media platforms
The most popular social media platforms among Finns were Facebook, YouTube, Instagram, and Snapchat. Out of messenger applications, WhatsApp ranked highest, leaving behind both Instagram and Facebook Messenger in terms of daily usage. According to a survey from 2022 on social media usage, over 60 percent of Finns used WhatsApp on a daily base. Furthermore, it revealed that in all age groups, WhatsApp, Facebook, and YouTube were the most frequently used platforms, with over 40 percent of individuals using WhatsApp messaging services several times a day. However, almost 30 percent of Finns estimated that their Facebook Messenger usage has decreased over the past year.As wearables and mobile devices take over from traditional electronic devices, it comes as no surprise that social networks are accessed increasingly via mobile phone. According to the Apple mobile application data, instant messenger apps, together with Facebook, dominated the most downloaded charts.
