Body care market in Europe - Statistics and Facts
The body care market, including skin care, is an important sector in the beauty and personal care industry. Companies like Nivea, Axe and Dove are well-known brands within the industry and offer a wide variety of body care products. Europe had always played a key role in the innovation and development of body care and hosts many high-end brands.
Europe is one of the leading markets in the beauty and personal care industry, and it makes up around 22 percent of the global cosmetics market. Furthermore, both premium and mass markets in Western Europe showed a positive growth rate of roughly two percent back in 2016. When looking at the body care market from a country-specific point of view, Germany saw a year-on-year increase in the revenue of body care products, 2017 was the best year with a generated revenue of 13.56 billion euros. The best-performing body care products in Germany were hair and skin care products, both with a revenue of three billion euros. In Italy, deodorants and antiperspirants saw the highest consumption, generating approximately 475 million euros in sales in 2017.
Looking at personal and body care market leader Beiersdorf, their revenue increased to roughly 6.7 billion euros in 2016, of which half was generated in Europe at almost 3.6 billion euros. Within the Beiersdorf product line, Nivea is one of the flagship brands. Its popularity is confirmed by various consumer surveys conducted in European countries, such as on the most popular deodorant brands in Germany. 22.9 percent of respondents said that Nivea/Nivea men was their favorite deodorant brand.
Since the body care industry is a competitive one, it is difficult for newcomers to find their spot in the market. However, new technologies and trends give them opportunities to stand out in the crowd. An example is the global natural cosmetic market. If in 2015 the market revenue amounted to 7.7 billion U.S. dollars, in 2023 this added up to 13 billion U.S. dollars. Natural cosmetics, together with sustainable, eco-friendly and other product developments, can provide new openings in this already competitive market.
Europe is one of the leading markets in the beauty and personal care industry, and it makes up around 22 percent of the global cosmetics market. Furthermore, both premium and mass markets in Western Europe showed a positive growth rate of roughly two percent back in 2016. When looking at the body care market from a country-specific point of view, Germany saw a year-on-year increase in the revenue of body care products, 2017 was the best year with a generated revenue of 13.56 billion euros. The best-performing body care products in Germany were hair and skin care products, both with a revenue of three billion euros. In Italy, deodorants and antiperspirants saw the highest consumption, generating approximately 475 million euros in sales in 2017.
Looking at personal and body care market leader Beiersdorf, their revenue increased to roughly 6.7 billion euros in 2016, of which half was generated in Europe at almost 3.6 billion euros. Within the Beiersdorf product line, Nivea is one of the flagship brands. Its popularity is confirmed by various consumer surveys conducted in European countries, such as on the most popular deodorant brands in Germany. 22.9 percent of respondents said that Nivea/Nivea men was their favorite deodorant brand.
Since the body care industry is a competitive one, it is difficult for newcomers to find their spot in the market. However, new technologies and trends give them opportunities to stand out in the crowd. An example is the global natural cosmetic market. If in 2015 the market revenue amounted to 7.7 billion U.S. dollars, in 2023 this added up to 13 billion U.S. dollars. Natural cosmetics, together with sustainable, eco-friendly and other product developments, can provide new openings in this already competitive market.
